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AON vs WTW
Which Stock Would AI Choose? Aon plc (AON) vs. Willis Towers Watson (WTW) Stock Comparison
Key Takeaways
- Two insurance-brokerage giants, different growth profiles. AON is the larger, higher-margin franchise, while WTW is mid-transformation and pursuing an AI-led margin expansion story.
- Relative performance has diverged recently. AON has traded below its 20-day average amid analyst price-target cuts, while WTW has held firmer on stronger earnings momentum.
- Valuation gap. Both stocks carry price-to-earnings ratios in the mid-teens, but WTW screens cheaper relative to its consensus price target.
- Risk Capital is AON's engine; Risk & Broking and Health, Wealth & Career drive WTW's top line, creating different exposure to the softening P&C (property and casualty) pricing cycle.
- AI is a shared theme. AON is pairing data with partnerships, while WTW's "Propel" plan targets roughly $400 million in run-rate savings.
- For more context on each company, explore AON Major News and AON Today's Price Move, as well as WTW Major News and WTW Today's Price Move.
- Interested in automated analysis of names like these? Explore Trending AI Robots to see curated trading bots matched to current market conditions.
Introduction
Investors evaluating the insurance-brokerage and professional-services sector often weigh two closely watched names: AON and WTW. Both operate at the intersection of risk advisory, employee benefits, and consulting, yet they differ in scale, strategy, and growth trajectory. This stock comparison is relevant for traders and long-term investors seeking to understand relative performance, market positioning, and which business is better aligned with current conditions. Because both companies are sensitive to the broader insurance pricing cycle, interest rates, and technology-driven productivity trends, a side-by-side review can help clarify the trade-offs between a scale leader and a margin-improvement story.
AON Overview and Recent Performance
AON, formally Aon plc, is an Ireland-based global professional-services firm operating through two segments: Risk Capital and Human Capital. Its Risk Capital business spans commercial risk, reinsurance, and specialty brokerage, while Human Capital covers health, wealth, and talent solutions. With a market capitalization around $64 billion, Aon is among the largest brokers in the world.
In recent weeks, Aon's shares have traded in the low-to-mid $300s, below their 20-day moving average and roughly 10% lower on a year-to-date basis. The 52-week range of approximately $266 to $382 underscores the volatility in sentiment. Recent market activity has been shaped by several analyst price-target reductions, a reported cybersecurity incident, and the ongoing integration of the $17 billion USI acquisition, which extends Aon's middle-market reach. Fundamentals remain solid: first-quarter 2026 revenue rose about 6% with 5% organic growth, and adjusted earnings per share (EPS) grew double digits, led by strong Risk Capital results and margin expansion.
WTW Overview and Recent Performance
WTW, Willis Towers Watson, is a global advisory, broking, and solutions company organized around two segments: Health, Wealth & Career (HWC) and Risk & Broking (R&B). It generates revenue through insurance brokerage, benefits consulting, retirement advice, and technology-enabled solutions. Its market capitalization is roughly half that of Aon, reflecting a leaner scale but an active transformation agenda.
WTW's shares have held up comparatively well in recent market activity, trading near $325 with a consensus "Buy" rating and an average price target above $370. The company reported second-quarter 2026 organic revenue growth of 5% and adjusted EPS of $3.35, up 17% year over year, while first-quarter adjusted EPS rose 19%. Management also introduced "Propel," an AI (artificial intelligence) acceleration plan targeting roughly $400 million in run-rate savings by 2028 and an adjusted operating margin near 30%. Recent acquisitions, including Newfront, are contributing to reported growth and expanding WTW's technology capabilities.
Trending AI Robots
Tickeron operates hundreds of AI trading bots that collectively analyze thousands of different tickers, including names like AON and WTW. However, not every bot deserves attention in every market environment. The Trending AI Robots page is a curated selection of the most suitable bots for current conditions, each with its own trading style, strategy, timeframe, performance record, and set of tickers. These bots vary widely in approach, from momentum and swing strategies to longer-horizon trend models, and many publish detailed statistics and historical performance data to help users evaluate their fit. Whether you are watching a steady dividend payer or a high-volatility mover, exploring Trending AI Robots can add a systematic, data-driven layer to your research.
Head-to-Head Comparison
Although both companies compete in brokerage and advisory services, their market positioning differs. AON is the scale and margin leader, with adjusted operating margins near 39% and a heavy reliance on Risk Capital, including reinsurance and commercial risk. This gives it strong free-cash-flow generation but exposes it more directly to softening P&C pricing. WTW operates at lower margins (adjusted operating margin near 22-24%) but is in the early innings of a self-help story, with "Propel" targeting meaningful margin expansion and cost savings through AI and automation.
Growth drivers also contrast. Aon's catalysts include the USI integration, data-and-analytics expansion, and its reinsurance franchise, while WTW leans on AI productivity, technology acquisitions, and specialty-broking growth. On risk factors, Aon faces integration and cybersecurity overhangs, whereas WTW carries geopolitical exposure in the Middle East, competitive pricing pressure, and execution risk on its margin targets. From a sentiment standpoint, analyst revisions have been more cautious on Aon recently, while WTW retains a broader base of "Buy" ratings and a wider gap between its price and consensus target.
Tickeron AI Verdict
Based on observable factors such as trend consistency, stability, catalysts, and relative positioning, Tickeron's AI would likely lean toward WTW in the current environment. WTW has demonstrated steadier earnings momentum, a clearer self-help margin story through "Propel," and a larger cushion to its consensus price target, which may support more favorable trend signals. Aon's higher-margin franchise and scale remain attractive, but recent analyst downgrades and technical weakness below key moving averages suggest its trend is less consistent at present. This is a probabilistic read of current conditions rather than a definitive forecast, and relative positioning could shift as new earnings and pricing data emerge.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is AON is a Hold and WTW is a Buy.
AON in upward trend: price rose above 50-day moving average on October 28, 2026
AON moved above its 50-day moving average on October 28, 2026 date and that indicates a change from a downward trend to an upward trend. In 29 of 47 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 62%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on AON as a result. In 50 of 93 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 54%.
The Moving Average Convergence Divergence (MACD) for AON just turned positive on October 06, 2026. Looking at past instances where AON's MACD turned positive, the stock continued to rise in 26 of 46 cases over the following month. The odds of a continued upward trend are 57%.
The 10-day moving average for AON crossed bullishly above the 50-day moving average on October 30, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 12 of 20 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 60%.
Following a +3.91% 3-day Advance, the price is estimated to grow further. Considering data from situations where AON advanced for three days, in 147 of 321 cases, the price rose further within the following month. The odds of a continued upward trend are 46%.
The Aroon Indicator entered an Uptrend today. In 122 of 276 cases where AON Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 44%.
Bearish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 13 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The 50-day moving average for AON moved below the 200-day moving average on October 01, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where AON declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 55%.
AON broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 23 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 42 (best 1 - 100 worst), indicating steady price growth. AON’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 73 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. AON’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock better than average.
The Tickeron PE Growth Rating for this company is 81 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 91 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (7.297) is normal, around the industry mean (2.673). P/E Ratio (18.121) is within average values for comparable stocks, (18.899). Projected Growth (PEG Ratio) (2.134) is also within normal values, averaging (8.322). Dividend Yield (0.010) settles around the average of (0.042) among similar stocks. P/S Ratio (3.687) is also within normal values, averaging (2.968).
WTW in upward trend: price rose above 50-day moving average on October 20, 2026
WTW moved above its 50-day moving average on October 20, 2026 date and that indicates a change from a downward trend to an upward trend. In 24 of 33 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 73%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on WTW as a result. In 60 of 106 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 57%.
The Moving Average Convergence Divergence (MACD) for WTW just turned positive on October 08, 2026. Looking at past instances where WTW's MACD turned positive, the stock continued to rise in 24 of 48 cases over the following month. The odds of a continued upward trend are 50%.
The 10-day moving average for WTW crossed bullishly above the 50-day moving average on October 26, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 9 of 13 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 69%.
Following a +1.00% 3-day Advance, the price is estimated to grow further. Considering data from situations where WTW advanced for three days, in 144 of 308 cases, the price rose further within the following month. The odds of a continued upward trend are 47%.
The Aroon Indicator entered an Uptrend today. In 145 of 272 cases where WTW Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 53%.
Bearish Trend Analysis
The 10-day RSI Indicator for WTW moved out of overbought territory on October 23, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 34 similar instances where the indicator moved out of overbought territory. In 13 of the 34 cases, the stock moved lower in the following days. This puts the odds of a move lower at 38%.
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 30 of 70 cases where WTW's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 43%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where WTW declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 50%.
WTW broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 14 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 42 (best 1 - 100 worst), indicating steady price growth. WTW’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 46 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock slightly better than average.
The Tickeron SMR rating for this company is 47 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 82 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.075) is normal, around the industry mean (2.673). P/E Ratio (20.812) is within average values for comparable stocks, (18.899). Projected Growth (PEG Ratio) (1.265) is also within normal values, averaging (8.322). Dividend Yield (0.011) settles around the average of (0.042) among similar stocks. P/S Ratio (2.990) is also within normal values, averaging (2.968).
AON | WTW | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 42 | 33 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 91 Overvalued | 82 Overvalued | |
PROFIT vs RISK RATING 1..100 | 73 | 46 | |
SMR RATING 1..100 | 23 | 47 | |
PRICE GROWTH RATING 1..100 | 42 | 42 | |
P/E GROWTH RATING 1..100 | 81 | 14 | |
SEASONALITY SCORE 1..100 | 45 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
WTW's Valuation (82) in the Other Consumer Services industry is in the same range as AON (91) in the Insurance Brokers Or Services industry. This means that WTW’s stock grew similarly to AON’s over the last 12 months.
WTW's Profit vs Risk Rating (46) in the Other Consumer Services industry is in the same range as AON (73) in the Insurance Brokers Or Services industry. This means that WTW’s stock grew similarly to AON’s over the last 12 months.
AON's SMR Rating (23) in the Insurance Brokers Or Services industry is in the same range as WTW (47) in the Other Consumer Services industry. This means that AON’s stock grew similarly to WTW’s over the last 12 months.
AON's Price Growth Rating (42) in the Insurance Brokers Or Services industry is in the same range as WTW (42) in the Other Consumer Services industry. This means that AON’s stock grew similarly to WTW’s over the last 12 months.
WTW's P/E Growth Rating (14) in the Other Consumer Services industry is significantly better than the same rating for AON (81) in the Insurance Brokers Or Services industry. This means that WTW’s stock grew significantly faster than AON’s over the last 12 months.
| AON | WTW | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 54% | 2 days ago 38% |
| Stochastic ODDS (%) | 2 days ago 47% | 2 days ago 43% |
| Momentum ODDS (%) | 2 days ago 54% | 2 days ago 57% |
| MACD ODDS (%) | 2 days ago 57% | 2 days ago 50% |
| TrendWeek ODDS (%) | 2 days ago 54% | 2 days ago 50% |
| TrendMonth ODDS (%) | 2 days ago 51% | 2 days ago 53% |
| Advances ODDS (%) | 3 days ago 46% | 2 days ago 47% |
| Declines ODDS (%) | 10 days ago 55% | 9 days ago 50% |
| BollingerBands ODDS (%) | 2 days ago 56% | 2 days ago 37% |
| Aroon ODDS (%) | 2 days ago 44% | 2 days ago 53% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
AON’s FA Score shows that 1 FA rating(s) are green while WTW’s FA Score has 1 green FA rating(s).
- AON’s FA Score: 1 green, 4 red.
- WTW’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
AON’s TA Score shows that 6 TA indicator(s) are bullish while WTW’s TA Score has 6 bullish TA indicator(s).
- AON’s TA Score: 6 bullish, 5 bearish.
- WTW’s TA Score: 6 bullish, 4 bearish.
Price Growth
AON (@Insurance Brokers/Services) experienced а +9.42% price change this week, while WTW (@Insurance Brokers/Services) price change was +2.50% for the same time period.
The average weekly price growth across all stocks in the @Insurance Brokers/Services industry was +6.96%. For the same industry, the average monthly price growth was +16.09%, and the average quarterly price growth was +18.93%.
Reported Earning Dates
AON is expected to report earnings on Jan 29, 2027.
WTW is expected to report earnings on Feb 09, 2027.
Industries' Descriptions
@Insurance Brokers/Services (+6.96% weekly)Insurance brokers sell, solicit, or negotiate insurance for compensation. General insurance brokers mostly cater to insurances on car, house etc. (versus life). Brokers are also often instrumental in helping small employers find health insurance, particularly in more competitive markets. Additionally, brokers may also provide risk assessments, insurance consulting services, insurance-related regulatory and legislative update services. Some of the major names in this industry include Marsh & McLennan Companies, Inc., Aon plc and Verisk Analytics Inc.
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WTW and
Correlation & Price change
A.I.dvisor indicates that over the last year, WTW has been closely correlated with AJG. These tickers have moved in lockstep 71% of the time. This A.I.-generated data suggests there is a high statistical probability that if WTW jumps, then AJG could also see price increases.
| Ticker / NAME | Correlation To WTW | 1D Price Change % | ||
|---|---|---|---|---|
| WTW | 100% | +0.66% | ||
| AJG - WTW | 71% Closely correlated | -1.95% | ||
| AON - WTW | 68% Closely correlated | -0.97% | ||
| MRSH - WTW | 68% Closely correlated | -0.85% | ||
| BRO - WTW | 64% Loosely correlated | -1.34% | ||
| GSHD - WTW | 50% Loosely correlated | +1.71% | ||
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