Investors and traders seeking exposure to the professional services and insurance brokerage sector often compare Aon plc (AON) and Willis Towers Watson plc (WTW) due to their overlapping business models in risk advisory and employee benefits. This comparison provides relevant insights for those evaluating relative performance, market positioning, and sector-specific catalysts within the current environment. Market participants monitoring brokerage and consulting firms may find value in assessing how each company navigates similar macroeconomic factors and competitive dynamics.
Aon plc (AON) delivers risk capital and human capital solutions globally, serving clients across industries with brokerage, consulting, and analytics services. In recent weeks, the stock has reflected steady market activity amid broader sector movements, supported by its established scale and diversified revenue streams. Performance has been influenced by consistent client engagement in risk management and benefits consulting, with no major disruptive events reported in the immediate period. Sentiment remains tied to the firm’s ability to execute on organic growth and operational efficiency in a stable macroeconomic backdrop.
Willis Towers Watson plc (WTW) provides advisory, broking, and solutions across risk, people, and capital, with operations spanning health, wealth, career, and risk management services. Recent market activity shows share price fluctuations around the $290–$295 range as of late July 2026, coinciding with anticipation for its second-quarter earnings announcement scheduled for July 30. Analyst commentary during the period includes multiple price target revisions, reflecting scrutiny of revenue growth and margin expansion. Performance has been shaped by ongoing transformation efforts and client demand for integrated solutions amid competitive pressures.
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Aon plc (AON) and Willis Towers Watson plc (WTW) both operate within the insurance brokerage and professional advisory space, yet differ in scale and emphasis. Aon plc (AON) commands a larger market capitalization and benefits from broader global reach in risk and human capital services, supporting more consistent free cash flow generation. WTW emphasizes data-driven solutions in health, wealth, and risk broking, with recent focus on margin improvements amid variable organic growth. Momentum in recent weeks has favored stability at Aon plc (AON), while WTW faces nearer-term catalysts around earnings. Risk factors for both include sector cyclicality and competition, though Aon plc (AON)’s size may provide a buffer. Market sentiment reflects ongoing analyst engagement with WTW, contrasted with Aon plc (AON)’s established positioning.
Based on observable factors such as trend consistency, stability, and relative positioning, Tickeron’s AI framework would currently assign a higher probability-weighted preference to Aon plc (AON). Its larger scale, historical execution track record, and stronger positioning in key financial metrics contribute to this assessment in the present environment. WTW presents potential through upcoming earnings and margin dynamics, but Aon plc (AON) edges ahead on balance of resilience and consistency.
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It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
AON’s FA Score shows that 1 FA rating(s) are green whileWTW’s FA Score has 1 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
AON’s TA Score shows that 4 TA indicator(s) are bullish while WTW’s TA Score has 2 bullish TA indicator(s).
AON (@Insurance Brokers/Services) experienced а -0.69% price change this week, while WTW (@Insurance Brokers/Services) price change was -3.84% for the same time period.
The average weekly price growth across all stocks in the @Insurance Brokers/Services industry was +16.19%. For the same industry, the average monthly price growth was +27.48%, and the average quarterly price growth was +37.98%.
AON is expected to report earnings on Oct 23, 2026.
WTW is expected to report earnings on Oct 22, 2026.
Insurance brokers sell, solicit, or negotiate insurance for compensation. General insurance brokers mostly cater to insurances on car, house etc. (versus life). Brokers are also often instrumental in helping small employers find health insurance, particularly in more competitive markets. Additionally, brokers may also provide risk assessments, insurance consulting services, insurance-related regulatory and legislative update services. Some of the major names in this industry include Marsh & McLennan Companies, Inc., Aon plc and Verisk Analytics Inc.
| AON | WTW | AON / WTW | |
| Capitalization | 75.5B | 30.8B | 245% |
| EBITDA | 6.73B | 2.72B | 248% |
| Gain YTD | 1.549 | 1.613 | 96% |
| P/E Ratio | 19.62 | 20.53 | 96% |
| Revenue | 17.6B | 10.1B | 174% |
| Total Cash | 452M | 1.66B | 27% |
| Total Debt | 15.9B | 7.1B | 224% |
AON | WTW | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 54 | 61 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 92 Overvalued | 81 Overvalued | |
PROFIT vs RISK RATING 1..100 | 37 | 42 | |
SMR RATING 1..100 | 23 | 46 | |
PRICE GROWTH RATING 1..100 | 50 | 15 | |
P/E GROWTH RATING 1..100 | 86 | 100 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
WTW's Valuation (81) in the Other Consumer Services industry is in the same range as AON (92) in the Insurance Brokers Or Services industry. This means that WTW’s stock grew similarly to AON’s over the last 12 months.
AON's Profit vs Risk Rating (37) in the Insurance Brokers Or Services industry is in the same range as WTW (42) in the Other Consumer Services industry. This means that AON’s stock grew similarly to WTW’s over the last 12 months.
AON's SMR Rating (23) in the Insurance Brokers Or Services industry is in the same range as WTW (46) in the Other Consumer Services industry. This means that AON’s stock grew similarly to WTW’s over the last 12 months.
WTW's Price Growth Rating (15) in the Other Consumer Services industry is somewhat better than the same rating for AON (50) in the Insurance Brokers Or Services industry. This means that WTW’s stock grew somewhat faster than AON’s over the last 12 months.
AON's P/E Growth Rating (86) in the Insurance Brokers Or Services industry is in the same range as WTW (100) in the Other Consumer Services industry. This means that AON’s stock grew similarly to WTW’s over the last 12 months.
| AON | WTW | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 68% | 2 days ago 47% |
| Stochastic ODDS (%) | 2 days ago 57% | 2 days ago 41% |
| Momentum ODDS (%) | 2 days ago 45% | 2 days ago 46% |
| MACD ODDS (%) | 2 days ago 47% | 2 days ago 44% |
| TrendWeek ODDS (%) | 2 days ago 51% | 2 days ago 46% |
| TrendMonth ODDS (%) | 2 days ago 52% | 2 days ago 52% |
| Advances ODDS (%) | 10 days ago 49% | 9 days ago 48% |
| Declines ODDS (%) | 4 days ago 51% | 2 days ago 48% |
| BollingerBands ODDS (%) | 2 days ago 51% | 2 days ago 36% |
| Aroon ODDS (%) | 2 days ago 39% | 2 days ago 51% |