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MRSH vs WTW
Which Stock Would AI Choose? Marsh McLennan (MRSH) vs. Willis Towers Watson (WTW) Stock Comparison
Key Takeaways
- Both companies are global leaders in insurance brokerage, risk advisory, and professional services, but they differ sharply in scale and business mix.
- MRSH (Marsh McLennan, now rebranded as "Marsh") is the larger and more diversified franchise, reporting 5% underlying revenue growth and double-digit adjusted earnings-per-share (EPS) growth in its most recent quarter.
- WTW (Willis Towers Watson) has delivered strong margin expansion and earnings growth, helped by its "Propel" AI-driven efficiency program, but faces softer near-term momentum in its Risk & Broking segment.
- Both firms are contending with softer commercial property and casualty (P&C) insurance pricing, which pressures brokerage commissions.
- Marsh's consulting and AI-related advisory demand has helped offset reinsurance weakness, while WTW is leaning more heavily on cost savings and technology to protect margins.
- On a relative basis, Marsh shows more consistent broad-based growth, whereas WTW trades at a lower valuation multiple with a Buy-leaning analyst consensus.
Introduction
Marsh McLennan (MRSH) and Willis Towers Watson (WTW) are two of the most recognized names in global insurance brokerage and professional advisory services. Both generate revenue from risk management, employee benefits, and consulting, and both are sensitive to the same insurance-pricing cycle. For this reason, investors and traders frequently evaluate them side by side when assessing sector exposure, relative performance, and market positioning. This stock comparison reviews each company's recent results, growth drivers, and risk factors, and considers how an AI-driven framework might weigh the two names in the current market environment.
MRSH Overview and Recent Performance
MRSH is the NYSE-listed ticker for Marsh McLennan, a global professional services firm that recently completed a rebrand to "Marsh" and transitioned from its prior "MMC" ticker. The company advises clients in 130 countries across risk, reinsurance and capital, people and investments, and management consulting. Its scale is substantial, with a market capitalization near $89 billion.
In its most recent quarter, Marsh reported consolidated revenue of roughly $6.9 billion, up 8% year over year and 5% on an underlying (organic) basis. Adjusted EPS rose 10% to $2.03, and the company's adjusted operating margin reached 22.7%. Growth was led by Management Consulting, which climbed 14% on strong AI-related advisory demand, while Risk grew 5%. Reinsurance revenue declined 6%, reflecting softer property reinsurance pricing and a difficult comparison. The company raised its "Thrive" cost-savings target from $400 million to $600 million and repurchased $500 million of stock in the quarter, bringing year-to-date buybacks to $2 billion. Sentiment has been supported by broad-based growth, though softer commercial insurance rates remain a headwind.
WTW Overview and Recent Performance
WTW is the Nasdaq-listed ticker for Willis Towers Watson, an advisory, broking, and solutions company organized primarily into two segments: Health, Wealth & Career (HWC) and Risk & Broking (R&B), alongside its Insurance Consulting and Technology business. WTW is a large-cap franchise but smaller than Marsh by market capitalization.
In recent quarters, WTW has emphasized profitability and margin expansion over top-line acceleration. Its most recent results showed solid adjusted EPS growth and adjusted operating margin expansion, supported by an AI-driven efficiency program called "Propel," which targets meaningful run-rate savings through the end of 2028. Management has set a longer-term target of approximately 30% adjusted operating margin at the enterprise level. However, Risk & Broking organic growth has slowed amid a competitive pricing environment and missed new-business targets, and its Career business has been pressured by geopolitical disruption in the Middle East. WTW's Newfront acquisition and expanding AI-enabled tools are intended to strengthen its technology capabilities and long-term growth trajectory.
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Head-to-Head Comparison
The clearest contrast between these two names is scale and diversification. Marsh is the larger, more diversified operator, with meaningful exposure to management consulting and investment-related services that can grow independently of the insurance-pricing cycle. WTW, by comparison, is more concentrated in health, wealth, and broking advisory work and is leaning more heavily on cost discipline and technology to drive earnings rather than top-line expansion.
Growth drivers also differ. Marsh's recent momentum has been powered by consulting and AI-related advisory demand, which has helped offset a 6% decline in reinsurance revenue. WTW's growth has been more margin-led, with its Propel program central to the investment case, even as organic revenue growth remains in the low-to-mid single digits.
On risk factors, both companies face soft commercial P&C pricing and the potential for AI to commoditize parts of their advisory work over time. Marsh carries litigation-related costs tied to Greensill, while WTW faces greater exposure to discretionary project work and regional geopolitical disruption. In terms of valuation, WTW trades at a lower price-to-earnings multiple and carries a broadly Buy-leaning analyst consensus with a higher implied upside, while Marsh commands a premium that reflects its scale and more consistent growth profile.
Tickeron AI Verdict
Based on observable factors such as trend consistency, breadth of growth, and relative stability, Tickeron's AI would likely lean toward MRSH in the current environment. Marsh's combination of broad-based underlying growth, double-digit adjusted EPS expansion, and diversified revenue streams suggests a more consistent and durable trend than WTW's more margin-dependent, cost-led model. That said, WTW's lower valuation, Buy-leaning analyst consensus, and AI-driven margin initiatives present a plausible alternative for investors prioritizing valuation and efficiency-led earnings growth. The relative favor is probabilistic rather than definitive, and the AI framework would continue to weight each name's trend signals and catalysts as new data emerges.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is MRSH is a StrongBuy and WTW is a StrongBuy.
Momentum Indicator for MRSH turns positive, indicating new upward trend
MRSH saw its Momentum Indicator move above the 0 level on October 06, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 87 similar instances where the indicator turned positive. In 47 of the 87 cases, the stock moved higher in the following days. The odds of a move higher are at 54%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) for MRSH just turned positive on October 02, 2026. Looking at past instances where MRSH's MACD turned positive, the stock continued to rise in 27 of 50 cases over the following month. The odds of a continued upward trend are 54%.
MRSH moved above its 50-day moving average on October 15, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for MRSH crossed bullishly above the 50-day moving average on October 20, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 10 of 21 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 48%.
Following a +1.54% 3-day Advance, the price is estimated to grow further. Considering data from situations where MRSH advanced for three days, in 160 of 338 cases, the price rose further within the following month. The odds of a continued upward trend are 47%.
Bearish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 10 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MRSH declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 43%.
MRSH broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for MRSH entered a downward trend on October 08, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 34 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 37 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 42 (best 1 - 100 worst), indicating steady price growth. MRSH’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 72 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. MRSH’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock better than average.
The Tickeron Valuation Rating of 90 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.989) is normal, around the industry mean (2.582). P/E Ratio (23.211) is within average values for comparable stocks, (17.872). Projected Growth (PEG Ratio) (1.486) is also within normal values, averaging (8.322). Dividend Yield (0.021) settles around the average of (0.047) among similar stocks. P/S Ratio (3.089) is also within normal values, averaging (2.968).
WTW's MACD Histogram just turned positive
The Moving Average Convergence Divergence (MACD) for WTW turned positive on October 08, 2026. Looking at past instances where WTW's MACD turned positive, the stock continued to rise in 28 of 48 cases over the following month. The odds of a continued upward trend are 58%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on WTW as a result. In 57 of 106 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 54%.
WTW moved above its 50-day moving average on October 20, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +6.19% 3-day Advance, the price is estimated to grow further. Considering data from situations where WTW advanced for three days, in 143 of 308 cases, the price rose further within the following month. The odds of a continued upward trend are 46%.
Bearish Trend Analysis
The 10-day RSI Indicator for WTW moved out of overbought territory on October 21, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 34 similar instances where the indicator moved out of overbought territory. In 16 of the 34 cases, the stock moved lower in the following days. This puts the odds of a move lower at 47%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 7 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The 10-day moving average for WTW crossed bearishly below the 50-day moving average on September 17, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 4 of 13 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 31%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where WTW declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 50%.
WTW broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for WTW entered a downward trend on October 14, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 44 (best 1 - 100 worst), indicating steady price growth. WTW’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 47 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 49 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock slightly better than average.
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 82 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (3.837) is normal, around the industry mean (2.582). P/E Ratio (19.594) is within average values for comparable stocks, (17.872). Projected Growth (PEG Ratio) (1.265) is also within normal values, averaging (8.322). Dividend Yield (0.012) settles around the average of (0.047) among similar stocks. P/S Ratio (2.990) is also within normal values, averaging (2.968).
The Tickeron PE Growth Rating for this company is 96 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
MRSH | WTW | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 44 | 14 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 90 Overvalued | 82 Overvalued | |
PROFIT vs RISK RATING 1..100 | 72 | 49 | |
SMR RATING 1..100 | 37 | 47 | |
PRICE GROWTH RATING 1..100 | 42 | 44 | |
P/E GROWTH RATING 1..100 | 34 | 96 | |
SEASONALITY SCORE 1..100 | 50 | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
WTW's Valuation (82) in the Other Consumer Services industry is in the same range as MRSH (90) in the null industry. This means that WTW’s stock grew similarly to MRSH’s over the last 12 months.
WTW's Profit vs Risk Rating (49) in the Other Consumer Services industry is in the same range as MRSH (72) in the null industry. This means that WTW’s stock grew similarly to MRSH’s over the last 12 months.
MRSH's SMR Rating (37) in the null industry is in the same range as WTW (47) in the Other Consumer Services industry. This means that MRSH’s stock grew similarly to WTW’s over the last 12 months.
MRSH's Price Growth Rating (42) in the null industry is in the same range as WTW (44) in the Other Consumer Services industry. This means that MRSH’s stock grew similarly to WTW’s over the last 12 months.
MRSH's P/E Growth Rating (34) in the null industry is somewhat better than the same rating for WTW (96) in the Other Consumer Services industry. This means that MRSH’s stock grew somewhat faster than WTW’s over the last 12 months.
| MRSH | WTW | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 45% | 2 days ago 47% |
| Stochastic ODDS (%) | 2 days ago 48% | 2 days ago 43% |
| Momentum ODDS (%) | 2 days ago 54% | 2 days ago 54% |
| MACD ODDS (%) | 2 days ago 54% | 2 days ago 58% |
| TrendWeek ODDS (%) | 2 days ago 48% | 2 days ago 50% |
| TrendMonth ODDS (%) | 2 days ago 44% | 2 days ago 53% |
| Advances ODDS (%) | 3 days ago 47% | 7 days ago 46% |
| Declines ODDS (%) | about 1 month ago 43% | 18 days ago 50% |
| BollingerBands ODDS (%) | 2 days ago 48% | 2 days ago 40% |
| Aroon ODDS (%) | 2 days ago 39% | 2 days ago 36% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
MRSH’s FA Score shows that 0 FA rating(s) are green while WTW’s FA Score has 0 green FA rating(s).
- MRSH’s FA Score: 0 green, 5 red.
- WTW’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
MRSH’s TA Score shows that 5 TA indicator(s) are bullish while WTW’s TA Score has 4 bullish TA indicator(s).
- MRSH’s TA Score: 5 bullish, 5 bearish.
- WTW’s TA Score: 4 bullish, 6 bearish.
Price Growth
MRSH (@Insurance Brokers/Services) experienced а +6.82% price change this week, while WTW (@Insurance Brokers/Services) price change was +6.91% for the same time period.
The average weekly price growth across all stocks in the @Insurance Brokers/Services industry was +9.64%. For the same industry, the average monthly price growth was +6.98%, and the average quarterly price growth was +15.47%.
Reported Earning Dates
MRSH is expected to report earnings on Jan 28, 2027.
WTW is expected to report earnings on Oct 29, 2026.
Industries' Descriptions
@Insurance Brokers/Services (+9.64% weekly)Insurance brokers sell, solicit, or negotiate insurance for compensation. General insurance brokers mostly cater to insurances on car, house etc. (versus life). Brokers are also often instrumental in helping small employers find health insurance, particularly in more competitive markets. Additionally, brokers may also provide risk assessments, insurance consulting services, insurance-related regulatory and legislative update services. Some of the major names in this industry include Marsh & McLennan Companies, Inc., Aon plc and Verisk Analytics Inc.
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MRSH and
Correlation & Price change
A.I.dvisor indicates that over the last year, MRSH has been closely correlated with BRO. These tickers have moved in lockstep 81% of the time. This A.I.-generated data suggests there is a high statistical probability that if MRSH jumps, then BRO could also see price increases.
| Ticker / NAME | Correlation To MRSH | 1D Price Change % | ||
|---|---|---|---|---|
| MRSH | 100% | -0.37% | ||
| BRO - MRSH | 81% Closely correlated | -0.52% | ||
| AJG - MRSH | 80% Closely correlated | -0.34% | ||
| AON - MRSH | 78% Closely correlated | -0.80% | ||
| WTW - MRSH | 65% Loosely correlated | -0.35% | ||
| RYAN - MRSH | 59% Loosely correlated | -1.47% | ||
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WTW and
Correlation & Price change
A.I.dvisor indicates that over the last year, WTW has been closely correlated with AJG. These tickers have moved in lockstep 71% of the time. This A.I.-generated data suggests there is a high statistical probability that if WTW jumps, then AJG could also see price increases.
| Ticker / NAME | Correlation To WTW | 1D Price Change % | ||
|---|---|---|---|---|
| WTW | 100% | -0.35% | ||
| AJG - WTW | 71% Closely correlated | -0.34% | ||
| AON - WTW | 68% Closely correlated | -0.80% | ||
| MRSH - WTW | 67% Closely correlated | -0.37% | ||
| BRO - WTW | 65% Loosely correlated | -0.52% | ||
| RYAN - WTW | 50% Loosely correlated | -1.47% | ||
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