HUBS
Price
$226.23
Change
+$4.95 (+2.24%)
Updated
Oct 14, 04:59 PM (EDT)
Capitalization
10.11B
28 days until earnings call
Intraday BUY SELL Signals
SAP
Price
$220.43
Change
+$0.68 (+0.31%)
Updated
Oct 14, 04:59 PM (EDT)
Capitalization
241.65B
7 days until earnings call
Intraday BUY SELL Signals
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HUBS vs SAP

HUBS vs SAP Comparison Chart in %
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HUBS vs. SAP commentary
Oct 14, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HUBS is a Hold and SAP is a Hold.

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SUMMARIES
A.I.Advisor
a Summary for HUBS with price predictions
Oct 13, 2026

HUBS in downward trend: 10-day moving average crossed below 50-day moving average on September 21, 2026

The 10-day moving average for HUBS crossed bearishly below the 50-day moving average on September 21, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 11 of 11 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 90%.

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

HUBS moved below its 50-day moving average on October 09, 2026 date and that indicates a change from an upward trend to a downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where HUBS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 73%.

The Aroon Indicator for HUBS entered a downward trend on October 07, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on HUBS as a result. In 77 of 97 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 79%.

The Moving Average Convergence Divergence (MACD) for HUBS just turned positive on October 07, 2026. Looking at past instances where HUBS's MACD turned positive, the stock continued to rise in 44 of 52 cases over the following month. The odds of a continued upward trend are 85%.

Following a +6.79% 3-day Advance, the price is estimated to grow further. Considering data from situations where HUBS advanced for three days, in 236 of 320 cases, the price rose further within the following month. The odds of a continued upward trend are 74%.

Fundamental Analysis (Ratings)

The Tickeron Seasonality Score of 21 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Price Growth Rating for this company is 59 (best 1 - 100 worst), indicating fairly steady price growth. HUBS’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of 73 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.105) is normal, around the industry mean (51.922). P/E Ratio (72.185) is within average values for comparable stocks, (82.636). Projected Growth (PEG Ratio) (0.247) is also within normal values, averaging (3.135). Dividend Yield (0.000) settles around the average of (0.011) among similar stocks. P/S Ratio (3.618) is also within normal values, averaging (70.810).

The Tickeron SMR rating for this company is 76 (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron PE Growth Rating for this company is 98 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HUBS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.

A.I.Advisor
a Summary for SAP with price predictions
Oct 13, 2026

SAP sees its 50-day moving average cross bullishly above its 200-day moving average

The 50-day moving average for SAP moved above the 200-day moving average on September 17, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on SAP as a result. In 53 of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 61%.

The Moving Average Convergence Divergence (MACD) for SAP just turned positive on October 12, 2026. Looking at past instances where SAP's MACD turned positive, the stock continued to rise in 30 of 48 cases over the following month. The odds of a continued upward trend are 62%.

Following a +2.31% 3-day Advance, the price is estimated to grow further. Considering data from situations where SAP advanced for three days, in 178 of 325 cases, the price rose further within the following month. The odds of a continued upward trend are 55%.

Bearish Trend Analysis

The Stochastic Oscillator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where SAP declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 54%.

SAP broke above its upper Bollinger Band on October 08, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Aroon Indicator for SAP entered a downward trend on October 07, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron Valuation Rating of 14 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.746) is normal, around the industry mean (51.922). P/E Ratio (27.540) is within average values for comparable stocks, (82.636). Projected Growth (PEG Ratio) (1.610) is also within normal values, averaging (3.135). Dividend Yield (0.014) settles around the average of (0.011) among similar stocks. P/S Ratio (5.653) is also within normal values, averaging (70.810).

The Tickeron Price Growth Rating for this company is 39 (best 1 - 100 worst), indicating steady price growth. SAP’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron SMR rating for this company is 49 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is 66 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock slightly better than average.

The Tickeron PE Growth Rating for this company is 80 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

FUNDAMENTALS RATINGS
HUBS vs SAP: Fundamental Ratings
HUBS
SAP
OUTLOOK RATING
1..100
5726
VALUATION
overvalued / fair valued / undervalued
1..100
73
Overvalued
14
Undervalued
PROFIT vs RISK RATING
1..100
10066
SMR RATING
1..100
7649
PRICE GROWTH RATING
1..100
5939
P/E GROWTH RATING
1..100
9880
SEASONALITY SCORE
1..100
21n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

SAP's Valuation (14) in the Packaged Software industry is somewhat better than the same rating for HUBS (73) in the Information Technology Services industry. This means that SAP’s stock grew somewhat faster than HUBS’s over the last 12 months.

SAP's Profit vs Risk Rating (66) in the Packaged Software industry is somewhat better than the same rating for HUBS (100) in the Information Technology Services industry. This means that SAP’s stock grew somewhat faster than HUBS’s over the last 12 months.

SAP's SMR Rating (49) in the Packaged Software industry is in the same range as HUBS (76) in the Information Technology Services industry. This means that SAP’s stock grew similarly to HUBS’s over the last 12 months.

SAP's Price Growth Rating (39) in the Packaged Software industry is in the same range as HUBS (59) in the Information Technology Services industry. This means that SAP’s stock grew similarly to HUBS’s over the last 12 months.

SAP's P/E Growth Rating (80) in the Packaged Software industry is in the same range as HUBS (98) in the Information Technology Services industry. This means that SAP’s stock grew similarly to HUBS’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
HUBSSAP
RSI
ODDS (%)
N/A
N/A
Stochastic
ODDS (%)
Bearish Trend 2 days ago
70%
Bearish Trend 2 days ago
55%
Momentum
ODDS (%)
Bullish Trend 2 days ago
79%
Bullish Trend 2 days ago
61%
MACD
ODDS (%)
Bullish Trend 2 days ago
85%
Bullish Trend 2 days ago
63%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
75%
Bullish Trend 2 days ago
59%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
79%
Bullish Trend 2 days ago
61%
Advances
ODDS (%)
Bullish Trend 7 days ago
74%
Bullish Trend 2 days ago
55%
Declines
ODDS (%)
Bearish Trend 2 days ago
73%
Bearish Trend 10 days ago
54%
BollingerBands
ODDS (%)
N/A
Bearish Trend 2 days ago
50%
Aroon
ODDS (%)
Bearish Trend 2 days ago
83%
Bearish Trend 2 days ago
62%
COMPARISON
Comparison
Oct 14, 2026
Stock price -- (HUBS: $221.28 vs. SAP: $219.75)
Brand notoriety: HUBS and SAP are both not notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: HUBS: 50% vs. SAP: 98%
Market capitalization -- HUBS: $10.11B vs. SAP: $241.65B
HUBS [@Packaged Software] is valued at $10.11B. SAP’s [@Packaged Software] market capitalization is $241.65B. The market cap for tickers in the [@Packaged Software] industry ranges from $39 to $244.09B. The average market capitalization across the [@Packaged Software] industry is $10.03B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

HUBS’s FA Score shows that 0 FA rating(s) are green while SAP’s FA Score has 1 green FA rating(s).

  • HUBS’s FA Score: 0 green, 5 red.
  • SAP’s FA Score: 1 green, 4 red.
According to our system of comparison, SAP is a better buy in the long-term than HUBS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

HUBS’s TA Score shows that 3 TA indicator(s) are bullish while SAP’s TA Score has 4 bullish TA indicator(s).

  • HUBS’s TA Score: 3 bullish, 5 bearish.
  • SAP’s TA Score: 4 bullish, 4 bearish.
According to our system of comparison, SAP is a better buy in the short-term than HUBS.

Price Growth

HUBS (@Packaged Software) experienced а +1.93% price change this week, while SAP (@Packaged Software) price change was +4.41% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was -3.95%. For the same industry, the average monthly price growth was -7.94%, and the average quarterly price growth was -2.03%.

Reported Earning Dates

HUBS is expected to report earnings on Nov 11, 2026.

SAP is expected to report earnings on Oct 21, 2026.

Industries' Descriptions

@Packaged Software (-3.95% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

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HUBS
Daily Signal:
Gain/Loss:
SAP
Daily Signal:
Gain/Loss:
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HUBS and

Correlation & Price change

A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 76% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To HUBS
1D Price
Change %
HUBS100%
-0.94%
CRM - HUBS
76%
Closely correlated
+1.75%
ASAN - HUBS
74%
Closely correlated
-0.30%
TEAM - HUBS
73%
Closely correlated
+0.14%
NOW - HUBS
72%
Closely correlated
-1.22%
DOCU - HUBS
70%
Closely correlated
+1.89%
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