Salesforce, HubSpot, and ServiceNow are three of the most widely followed names in enterprise software, yet they occupy distinct niches and currently tell very different market stories. All three are central to the customer relationship management (CRM) and workflow automation landscape, and all three are racing to monetize artificial intelligence. This comparison is relevant for traders and investors assessing relative performance across the software sector, from large-cap growth to mid-cap turnaround candidates. Understanding how each company's business model, growth trajectory, and sentiment have shifted in recent weeks provides a clearer view of where momentum, risk, and opportunity currently sit.
CRM, Salesforce, Inc., is the largest pure-play CRM platform, spanning sales, service, marketing, data, and analytics. The company has reframed its growth story around Agentforce, its autonomous AI agent offering, alongside a series of acquisitions designed to deepen data and agent capabilities. In recent weeks, sentiment has improved meaningfully: analysts have highlighted Salesforce's enterprise AI architecture, and at least one major bank issued a rare upgrade to a Buy rating with a higher price target. The stock has rebounded strongly over the past three months, even as it remains modestly lower year to date. Recent market activity has been shaped by a broader rotation back into enterprise software and AI names after a period of volatility tied to inflation data, with Salesforce's recurring subscription revenue providing ballast beneath the AI narrative.
HUBS, HubSpot, Inc., provides a unified CRM platform aimed primarily at small and mid-sized businesses. The company has been in the midst of a strategic shift toward AI-driven products and outcome-based pricing, and recent quarters have revealed growing pains. Net customer additions came in below management's expectations, prompting a reduction in its forward customer-growth assumptions. In early October, HubSpot also announced a restructuring that will cut roughly 7% of its workforce as it reorients teams around customer outcomes. Revenue continues to grow at a double-digit pace, and free cash flow has expanded, but the stock has declined sharply over the year and trades far below its 52-week high. Sentiment remains cautious, with the market weighing execution risk against a still-meaningful growth and margin opportunity.
NOW, ServiceNow, Inc., operates a cloud-based workflow automation platform that helps large organizations digitize IT, employee, customer, and security workflows. The company has positioned itself as an "AI Control Tower" for the enterprise and has been converting that positioning into results. Subscription revenue growth has accelerated through the year, and ServiceNow's AI business surpassed $1 billion in annual contract value (ACV) in its most recent quarter. Analysts have raised price targets, citing strong adoption of AI-native products at renewal and higher pricing for those offerings. After falling sharply earlier in the year, the stock has recovered considerably in recent months and now sits closer to breakeven on a year-to-date basis, reflecting renewed confidence in its durable subscription model and multi-year growth target.
For traders who prefer a systematic approach, Tickeron's Trending AI Robots page offers a curated view of the platform's extensive AI trading bot ecosystem. Tickeron hosts hundreds of AI Trading Bots that collectively trade thousands of different tickers, each with its own trading style, strategy, timeframe, performance record, and set of tickers. Because not every bot suits every market condition, only the best and most appropriate robots earn a place in this trending section. The bots vary widely in their statistics, from trade frequency and win rates to risk profiles, giving investors a range of options matched to current conditions. Exploring the Trending AI Robots page can help you identify which strategies are currently resonating with the market.
Despite operating in overlapping software categories, these three companies differ sharply in scale, customer base, and momentum. CRM is the most diversified and profitable, with roughly $44 billion in trailing revenue, a price-to-earnings (P/E) ratio near 22, and a newly initiated dividend — traits more typical of a mature large-cap. NOW is smaller but still substantial, with a market capitalization around $150 billion, accelerating subscription growth, and a richer growth profile supported by expanding AI and security offerings. HUBS is dramatically smaller, with a market capitalization in the low tens of billions, and carries a much higher earnings multiple reflecting its earlier high-growth status — a valuation now under pressure as growth decelerates.
Growth drivers also diverge. Salesforce and ServiceNow benefit from large, sticky enterprise deployments and AI upsell potential, while HubSpot depends on efficiently adding and expanding small-business customers, a cohort more sensitive to economic conditions and pricing changes. Risk factors differ accordingly: HubSpot faces execution and demand risks tied to its customer-growth reset, while Salesforce and ServiceNow are more exposed to valuation sensitivity and competitive pressure from cloud giants. In recent weeks, relative momentum has favored Salesforce and ServiceNow, while HubSpot has lagged, though its lower share price also reflects a more depressed set of expectations.
Based on observable factors such as trend consistency, stability, and catalyst positioning, Tickeron's AI would likely favor CRM and NOW over HUBS in the current environment. Both Salesforce and ServiceNow are showing improving relative momentum, clearer AI monetization paths, and more stable fundamental trends, whereas HubSpot's customer-growth reset and restructuring introduce greater near-term uncertainty. Between the two leaders, ServiceNow's accelerating subscription growth and rising AI adoption present a compelling catalyst profile, while Salesforce offers a more established cash-flow base. The AI's preference would likely tilt toward the names with steadier trends and visible catalysts, while treating HubSpot as a higher-risk, higher-uncertainty candidate until its growth trajectory stabilizes.
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
The Moving Average Convergence Divergence (MACD) for CRM turned positive on October 15, 2026. Looking at past instances where CRM's MACD turned positive, the stock continued to rise in 35 of 47 cases over the following month. The odds of a continued upward trend are 74%.
The Momentum Indicator moved above the 0 level on October 12, 2026. You may want to consider a long position or call options on CRM as a result. In 56 of 83 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 67%.
Following a +3.88% 3-day Advance, the price is estimated to grow further. Considering data from situations where CRM advanced for three days, in 222 of 324 cases, the price rose further within the following month. The odds of a continued upward trend are 69%.
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CRM declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 68%.
CRM broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for CRM entered a downward trend on October 19, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron Price Growth Rating for this company is 38 (best 1 - 100 worst), indicating steady price growth. CRM’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 48 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 71 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.367) is normal, around the industry mean (-1.734). P/E Ratio (22.878) is within average values for comparable stocks, (15.183). Projected Growth (PEG Ratio) (0.759) is also within normal values, averaging (2.824). Dividend Yield (0.007) settles around the average of (0.074) among similar stocks. P/S Ratio (5.107) is also within normal values, averaging (71.128).
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is 84 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CRM’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
The 10-day moving average for HUBS crossed bullishly above the 50-day moving average on October 20, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 10 of 12 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 83%.
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on HUBS as a result. In 74 of 96 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 77%.
The Moving Average Convergence Divergence (MACD) for HUBS just turned positive on October 07, 2026. Looking at past instances where HUBS's MACD turned positive, the stock continued to rise in 43 of 52 cases over the following month. The odds of a continued upward trend are 83%.
HUBS moved above its 50-day moving average on October 15, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +8.58% 3-day Advance, the price is estimated to grow further. Considering data from situations where HUBS advanced for three days, in 230 of 315 cases, the price rose further within the following month. The odds of a continued upward trend are 73%.
The RSI Indicator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HUBS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 73%.
HUBS broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for HUBS entered a downward trend on October 07, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron Price Growth Rating for this company is 41 (best 1 - 100 worst), indicating steady price growth. HUBS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 76 (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 89 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (8.042) is normal, around the industry mean (-1.734). P/E Ratio (94.413) is within average values for comparable stocks, (15.183). Projected Growth (PEG Ratio) (0.247) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.074) among similar stocks. P/S Ratio (3.618) is also within normal values, averaging (71.128).
The Tickeron PE Growth Rating for this company is 94 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HUBS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where NOW advanced for three days, in 237 of 338 cases, the price rose further within the following month. The odds of a continued upward trend are 70%.
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on NOW as a result. In 62 of 89 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 70%.
The Moving Average Convergence Divergence (MACD) for NOW just turned positive on October 09, 2026. Looking at past instances where NOW's MACD turned positive, the stock continued to rise in 37 of 54 cases over the following month. The odds of a continued upward trend are 69%.
The RSI Indicator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where NOW declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 70%.
NOW broke above its upper Bollinger Band on October 20, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for NOW entered a downward trend on October 06, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron Price Growth Rating for this company is 36 (best 1 - 100 worst), indicating steady price growth. NOW’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 59 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 65 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 88 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. NOW’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock better than average.
The Tickeron Valuation Rating of 91 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (12.969) is normal, around the industry mean (-1.734). P/E Ratio (97.516) is within average values for comparable stocks, (15.183). Projected Growth (PEG Ratio) (0.947) is also within normal values, averaging (2.824). Dividend Yield (0.000) settles around the average of (0.074) among similar stocks. P/S Ratio (9.891) is also within normal values, averaging (71.128).
CRM | HUBS | NOW | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 23 | 10 | 28 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 71 Overvalued | 89 Overvalued | 91 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | 88 | |
SMR RATING 1..100 | 48 | 76 | 59 | |
PRICE GROWTH RATING 1..100 | 38 | 41 | 36 | |
P/E GROWTH RATING 1..100 | 84 | 94 | 65 | |
SEASONALITY SCORE 1..100 | 75 | n/a | 75 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CRM's Valuation (71) in the Packaged Software industry is in the same range as HUBS (89) in the Information Technology Services industry, and is in the same range as NOW (91) in the Information Technology Services industry. This means that CRM's stock grew similarly to HUBS’s and similarly to NOW’s over the last 12 months.
NOW's Profit vs Risk Rating (88) in the Information Technology Services industry is in the same range as CRM (100) in the Packaged Software industry, and is in the same range as HUBS (100) in the Information Technology Services industry. This means that NOW's stock grew similarly to CRM’s and similarly to HUBS’s over the last 12 months.
CRM's SMR Rating (48) in the Packaged Software industry is in the same range as NOW (59) in the Information Technology Services industry, and is in the same range as HUBS (76) in the Information Technology Services industry. This means that CRM's stock grew similarly to NOW’s and similarly to HUBS’s over the last 12 months.
NOW's Price Growth Rating (36) in the Information Technology Services industry is in the same range as CRM (38) in the Packaged Software industry, and is in the same range as HUBS (41) in the Information Technology Services industry. This means that NOW's stock grew similarly to CRM’s and similarly to HUBS’s over the last 12 months.
NOW's P/E Growth Rating (65) in the Information Technology Services industry is in the same range as CRM (84) in the Packaged Software industry, and is in the same range as HUBS (94) in the Information Technology Services industry. This means that NOW's stock grew similarly to CRM’s and similarly to HUBS’s over the last 12 months.
| CRM | HUBS | NOW | |
|---|---|---|---|
| RSI ODDS (%) | N/A | 1 day ago 70% | 1 day ago 59% |
| Stochastic ODDS (%) | 1 day ago 68% | 1 day ago 69% | 1 day ago 71% |
| Momentum ODDS (%) | 1 day ago 67% | 1 day ago 77% | 1 day ago 70% |
| MACD ODDS (%) | 1 day ago 74% | 1 day ago 83% | 1 day ago 69% |
| TrendWeek ODDS (%) | 1 day ago 66% | 1 day ago 74% | 1 day ago 68% |
| TrendMonth ODDS (%) | 1 day ago 64% | 1 day ago 74% | 1 day ago 66% |
| Advances ODDS (%) | 11 days ago 69% | 4 days ago 73% | 1 day ago 70% |
| Declines ODDS (%) | 3 days ago 68% | 11 days ago 73% | 11 days ago 70% |
| BollingerBands ODDS (%) | 1 day ago 69% | 1 day ago 79% | 1 day ago 70% |
| Aroon ODDS (%) | 1 day ago 77% | 1 day ago 80% | 1 day ago 83% |
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CRM’s FA Score shows that 0 FA rating(s) are green while HUBS’s FA Score has 0 green FA rating(s), and NOW’s FA Score reflects 0 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CRM’s TA Score shows that 3 TA indicator(s) are bullish while HUBS’s TA Score has 5 bullish TA indicator(s), and NOW’s TA Score reflects 3 bullish TA indicator(s).
CRM (@Packaged Software) experienced а +1.44% price change this week, while HUBS (@Packaged Software) price change was +11.84% , and NOW (@Packaged Software) price fluctuated +5.67% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -0.42%. For the same industry, the average monthly price growth was -3.95%, and the average quarterly price growth was +4.32%.
CRM is expected to report earnings on Dec 02, 2026.
HUBS is expected to report earnings on Nov 04, 2026.
NOW is expected to report earnings on Oct 28, 2026.
Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
A.I.dvisor indicates that over the last year, CRM has been closely correlated with NOW. These tickers have moved in lockstep 78% of the time. This A.I.-generated data suggests there is a high statistical probability that if CRM jumps, then NOW could also see price increases.
| Ticker / NAME | Correlation To CRM | 1D Price Change % | ||
|---|---|---|---|---|
| CRM | 100% | +3.52% | ||
| NOW - CRM | 78% Closely correlated | +2.53% | ||
| HUBS - CRM | 76% Closely correlated | +6.92% | ||
| ADBE - CRM | 75% Closely correlated | +6.07% | ||
| WDAY - CRM | 75% Closely correlated | +3.46% | ||
| FRSH - CRM | 71% Closely correlated | +3.34% | ||
More | ||||
A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 77% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.
| Ticker / NAME | Correlation To HUBS | 1D Price Change % | ||
|---|---|---|---|---|
| HUBS | 100% | +6.92% | ||
| CRM - HUBS | 77% Closely correlated | +3.52% | ||
| ASAN - HUBS | 75% Closely correlated | +3.88% | ||
| NOW - HUBS | 72% Closely correlated | +2.53% | ||
| DOCU - HUBS | 70% Closely correlated | +3.60% | ||
| TEAM - HUBS | 69% Closely correlated | -1.04% | ||
More | ||||