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CRM or HUBS or NOW
Which Stock Would AI Choose? Salesforce (CRM) vs. HubSpot (HUBS) vs. ServiceNow (NOW) Stock Comparison
Key Takeaways
- CRM has delivered stronger recent price momentum than HUBS and NOW, with notable gains over the past three months amid AI product traction.
- All three companies operate in enterprise software with expanding artificial intelligence (AI) offerings, yet HUBS has faced steeper year-to-date declines linked to broader sector valuation pressures.
- CRM and NOW reported solid quarterly results with raised guidance, while HUBS highlighted new AI features during its analyst day.
- Market capitalizations differ significantly: CRM leads at approximately $196 billion, followed by NOW near $140 billion and HUBS around $12 billion.
- Relative performance shows CRM with more stable one-year returns compared to sharper declines for HUBS and NOW.
- Sector exposure centers on software-as-a-service (SaaS) platforms, where AI adoption serves as a common growth driver amid varying valuation sensitivities.
Introduction
Investors and traders focused on enterprise software often examine CRM, HUBS, and NOW together because these companies provide customer relationship management, marketing automation, and IT service management platforms. The comparison appeals to those evaluating relative performance, AI-driven growth potential, and positioning within the broader technology sector. Market participants may use such analysis to assess diversification opportunities or benchmark momentum across similar business models. Recent market activity highlights contrasts in stock behavior and sentiment influenced by earnings results and product announcements.
CRM Overview and Recent Performance
CRM (Salesforce, Inc.) provides cloud-based customer relationship management software and enterprise applications. In recent weeks, the stock has shown resilience following its fiscal second-quarter results, which featured revenue growth and raised full-year guidance. AI initiatives, including Agentforce and the introduction of the Koa reasoning model, contributed to positive sentiment during the Dreamforce event. Service disruptions at the conference introduced short-term concerns, yet overall momentum remained supported by reported annual recurring revenue expansion in AI products. Over recent market activity, CRM shares posted gains exceeding 50 percent in the prior three months while trading near $238 with a market capitalization of approximately $196 billion.
HUBS Overview and Recent Performance
HUBS (HubSpot, Inc.) delivers inbound marketing, sales, and customer service software primarily for small and mid-sized businesses. Recent performance reflects ongoing sector pressures, with shares declining sharply year-to-date amid valuation adjustments in software equities. The company held its 2026 Analyst Day, unveiling updates such as the Breeze Assistant and enhanced AI capabilities through partnerships. Subscription revenue continued to expand at double-digit rates in the latest reported quarter. In recent market activity, HUBS traded near $216 with a market capitalization of roughly $12 billion, showing more pronounced one-year declines relative to peers.
NOW Overview and Recent Performance
NOW (ServiceNow, Inc.) offers cloud-based workflow automation and IT service management platforms. Recent weeks featured continued emphasis on AI agent adoption, supporting revenue growth above 20 percent year-over-year in recent results. The company raised subscription revenue guidance following its second-quarter report, with AI-related annual contract value exceeding prior targets. Broader market sentiment toward enterprise AI has influenced positioning, though shares experienced volatility aligned with sector movements. In recent market activity, NOW shares traded near $135 with a market capitalization of approximately $140 billion and recorded notable three-month gains amid steady operational execution.
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Head-to-Head Comparison
Business models differ in scale and focus: CRM emphasizes broad customer relationship management with extensive enterprise reach, NOW concentrates on IT and workflow automation, and HUBS targets marketing and sales tools for smaller organizations. Growth drivers center on AI integration across all three, though CRM and NOW have reported larger absolute AI revenue contributions in recent periods. Recent momentum favors CRM in price performance, while HUBS contends with steeper drawdowns. Risk factors include integration challenges for acquisitions at CRM, execution on new features at HUBS, and margin sensitivity at NOW. Sector exposure remains uniform within software, yet valuation sensitivity appears higher for HUBS given its smaller capitalization and sharper prior declines. Market sentiment reflects cautious optimism toward AI catalysts balanced against macroeconomic influences on technology spending.
Tickeron AI Verdict
Based on observable factors such as trend consistency and recent catalysts, Tickeron’s AI models currently assign a higher probabilistic preference to CRM due to its stronger price momentum and documented AI revenue expansion. NOW follows closely with solid growth metrics, while HUBS shows more variable positioning amid sector headwinds. These assessments remain probabilistic and subject to ongoing market developments rather than definitive outcomes.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
CRM | HUBS | NOW | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 68 | 58 | 11 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 17 Undervalued | 73 Overvalued | 80 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | 93 | |
SMR RATING 1..100 | 48 | 76 | 59 | |
PRICE GROWTH RATING 1..100 | 40 | 55 | 38 | |
P/E GROWTH RATING 1..100 | 86 | 98 | 77 | |
SEASONALITY SCORE 1..100 | 90 | n/a | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CRM's Valuation (17) in the Packaged Software industry is somewhat better than the same rating for HUBS (73) in the Information Technology Services industry, and is somewhat better than the same rating for NOW (80) in the Information Technology Services industry. This means that CRM's stock grew somewhat faster than HUBS’s and somewhat faster than NOW’s over the last 12 months.
NOW's Profit vs Risk Rating (93) in the Information Technology Services industry is in the same range as CRM (100) in the Packaged Software industry, and is in the same range as HUBS (100) in the Information Technology Services industry. This means that NOW's stock grew similarly to CRM’s and similarly to HUBS’s over the last 12 months.
CRM's SMR Rating (48) in the Packaged Software industry is in the same range as NOW (59) in the Information Technology Services industry, and is in the same range as HUBS (76) in the Information Technology Services industry. This means that CRM's stock grew similarly to NOW’s and similarly to HUBS’s over the last 12 months.
NOW's Price Growth Rating (38) in the Information Technology Services industry is in the same range as CRM (40) in the Packaged Software industry, and is in the same range as HUBS (55) in the Information Technology Services industry. This means that NOW's stock grew similarly to CRM’s and similarly to HUBS’s over the last 12 months.
NOW's P/E Growth Rating (77) in the Information Technology Services industry is in the same range as CRM (86) in the Packaged Software industry, and is in the same range as HUBS (98) in the Information Technology Services industry. This means that NOW's stock grew similarly to CRM’s and similarly to HUBS’s over the last 12 months.
| CRM | HUBS | NOW | |
|---|---|---|---|
| RSI ODDS (%) | 6 days ago 50% | N/A | N/A |
| Stochastic ODDS (%) | 1 day ago 70% | 1 day ago 76% | 1 day ago 74% |
| Momentum ODDS (%) | 1 day ago 66% | 1 day ago 78% | 1 day ago 73% |
| MACD ODDS (%) | 1 day ago 63% | 1 day ago 87% | 1 day ago 66% |
| TrendWeek ODDS (%) | 1 day ago 66% | 1 day ago 75% | 1 day ago 67% |
| TrendMonth ODDS (%) | 1 day ago 71% | 1 day ago 79% | 1 day ago 65% |
| Advances ODDS (%) | 1 day ago 69% | 6 days ago 74% | 5 days ago 70% |
| Declines ODDS (%) | 7 days ago 67% | 1 day ago 73% | 15 days ago 70% |
| BollingerBands ODDS (%) | N/A | N/A | N/A |
| Aroon ODDS (%) | 1 day ago 74% | 1 day ago 83% | 1 day ago 82% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CRM’s FA Score shows that 1 FA rating(s) are green while HUBS’s FA Score has 0 green FA rating(s), and NOW’s FA Score reflects 0 green FA rating(s).
- CRM’s FA Score: 1 green, 4 red.
- HUBS’s FA Score: 0 green, 5 red.
- NOW’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CRM’s TA Score shows that 4 TA indicator(s) are bullish while HUBS’s TA Score has 3 bullish TA indicator(s), and NOW’s TA Score reflects 3 bullish TA indicator(s).
- CRM’s TA Score: 4 bullish, 4 bearish.
- HUBS’s TA Score: 3 bullish, 5 bearish.
- NOW’s TA Score: 3 bullish, 3 bearish.
Price Growth
CRM (@Packaged Software) experienced а +1.80% price change this week, while HUBS (@Packaged Software) price change was +1.25% , and NOW (@Packaged Software) price fluctuated +3.12% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -1.66%. For the same industry, the average monthly price growth was -2.61%, and the average quarterly price growth was +4.08%.
Reported Earning Dates
CRM is expected to report earnings on Dec 08, 2026.
HUBS is expected to report earnings on Nov 11, 2026.
NOW is expected to report earnings on Oct 28, 2026.
Industries' Descriptions
@Packaged Software (-1.66% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
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CRM and
Correlation & Price change
A.I.dvisor indicates that over the last year, CRM has been closely correlated with NOW. These tickers have moved in lockstep 78% of the time. This A.I.-generated data suggests there is a high statistical probability that if CRM jumps, then NOW could also see price increases.
| Ticker / NAME | Correlation To CRM | 1D Price Change % | ||
|---|---|---|---|---|
| CRM | 100% | +2.09% | ||
| NOW - CRM | 78% Closely correlated | -0.38% | ||
| HUBS - CRM | 76% Closely correlated | -2.16% | ||
| ADBE - CRM | 75% Closely correlated | -1.70% | ||
| WDAY - CRM | 75% Closely correlated | +0.89% | ||
| FRSH - CRM | 71% Closely correlated | N/A | ||
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HUBS and
Correlation & Price change
A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 76% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.
| Ticker / NAME | Correlation To HUBS | 1D Price Change % | ||
|---|---|---|---|---|
| HUBS | 100% | -2.16% | ||
| CRM - HUBS | 76% Closely correlated | +2.09% | ||
| ASAN - HUBS | 74% Closely correlated | -1.79% | ||
| TEAM - HUBS | 73% Closely correlated | +0.46% | ||
| NOW - HUBS | 72% Closely correlated | -0.38% | ||
| DOCU - HUBS | 70% Closely correlated | -0.15% | ||
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NOW and
Correlation & Price change
A.I.dvisor indicates that over the last year, NOW has been closely correlated with CRM. These tickers have moved in lockstep 78% of the time. This A.I.-generated data suggests there is a high statistical probability that if NOW jumps, then CRM could also see price increases.
| Ticker / NAME | Correlation To NOW | 1D Price Change % | ||
|---|---|---|---|---|
| NOW | 100% | -0.38% | ||
| CRM - NOW | 78% Closely correlated | +2.09% | ||
| ADBE - NOW | 74% Closely correlated | -1.70% | ||
| HUBS - NOW | 72% Closely correlated | -2.16% | ||
| SAP - NOW | 72% Closely correlated | +1.43% | ||
| ASAN - NOW | 71% Closely correlated | -1.79% | ||
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