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DECK or RL or SHOO
Which Stock Would AI Choose? Deckers Outdoor Corporation (DECK) vs. Ralph Lauren Corporation (RL) vs. Steven Madden, Ltd. (SHOO) Stock Comparison
Key Takeaways
- DECK has faced notable pressure in recent market activity, with shares declining amid broader sneaker sector challenges and mixed analyst revisions.
- RL continues to demonstrate steady brand execution but has experienced volatility in recent weeks ahead of its fiscal fourth-quarter results.
- SHOO reported stronger-than-expected first-quarter results and raised full-year guidance, supporting relative resilience in recent trading.
- All three companies operate in the consumer discretionary footwear and apparel space, with varying exposure to premium lifestyle and fashion trends.
- Upcoming earnings releases for DECK and RL in late May represent near-term catalysts that could influence short-term sentiment.
- Relative performance highlights trade-offs between growth momentum at SHOO and established brand strength at DECK and RL.
Introduction
This comparison examines three established players in the footwear and apparel sector: DECK, RL, and SHOO. Investors and traders focused on consumer discretionary stocks often review such peers to assess relative momentum, valuation sensitivity, and sector positioning within a dynamic retail environment. The analysis draws on recent market developments to highlight observable contrasts in performance drivers and risk profiles without projecting future outcomes.
DECK Overview and Recent Performance
Deckers Outdoor Corporation designs, markets, and distributes premium footwear and apparel under brands including UGG and HOKA. In recent weeks, the stock has encountered headwinds tied to broader industry softness in the sneaker category. Shares traded lower amid analyst commentary that included both upgrades and downward price target adjustments. Market participants have noted the company’s upcoming fiscal fourth-quarter and full-year earnings release as a potential near-term focus point, with prior periods reflecting solid revenue growth from core brands.
RL Overview and Recent Performance
Ralph Lauren Corporation operates a global lifestyle brand portfolio spanning apparel, accessories, and home products. Recent market activity has shown price fluctuations for the shares ahead of the company’s fiscal fourth-quarter earnings report. Performance in prior quarters benefited from double-digit comparable sales growth in certain channels, though broader consumer spending patterns have contributed to mixed sentiment in the latest period. The stock’s positioning reflects ongoing emphasis on brand elevation and wholesale execution.
SHOO Overview and Recent Performance
Steven Madden, Ltd. designs and distributes fashion footwear and accessories across wholesale and direct-to-consumer channels. In recent weeks, the company delivered first-quarter results that exceeded expectations on both revenue and earnings, prompting an upward revision to full-year revenue guidance. This development supported relative stability in share price compared with sector peers. Growth drivers included strength in women’s fashion categories and contributions from recent acquisitions.
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Head-to-Head Comparison
Business models differ in emphasis: DECK centers on performance-oriented and lifestyle footwear, RL leverages premium apparel heritage, and SHOO focuses on accessible fashion footwear with wholesale scale. Growth drivers include brand-specific demand at DECK, retail comp expansion at RL, and direct-to-consumer gains plus acquisitions at SHOO. Recent momentum favors SHOO following its earnings beat, while DECK and RL contend with near-term earnings anticipation. Risk factors encompass consumer discretionary spending sensitivity across all three, with DECK additionally exposed to athletic footwear cycles. Valuation sensitivity appears elevated for growth-oriented names, and market sentiment reflects sector rotation influences in recent trading.
Tickeron AI Verdict
Based on observable factors such as recent earnings consistency, guidance revisions, and relative price stability, Tickeron’s AI would currently assign a modestly higher probability of favorable near-term positioning to SHOO. The assessment draws from documented revenue growth and raised outlook rather than forward projections, while acknowledging that upcoming reports for DECK and RL could alter relative standing.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DECK’s FA Score shows that 1 FA rating(s) are green whileRL’s FA Score has 3 green FA rating(s), and SHOO’s FA Score reflects 2 green FA rating(s).
- DECK’s FA Score: 1 green, 4 red.
- RL’s FA Score: 3 green, 2 red.
- SHOO’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DECK’s TA Score shows that 5 TA indicator(s) are bullish while RL’s TA Score has 6 bullish TA indicator(s), and SHOO’s TA Score reflects 5 bullish TA indicator(s).
- DECK’s TA Score: 5 bullish, 6 bearish.
- RL’s TA Score: 6 bullish, 4 bearish.
- SHOO’s TA Score: 5 bullish, 4 bearish.
Price Growth
DECK (@Wholesale Distributors) experienced а +5.27% price change this week, while RL (@Apparel/Footwear) price change was +10.21% , and SHOO (@Wholesale Distributors) price fluctuated +5.32% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was +3.77%. For the same industry, the average monthly price growth was +14.74%, and the average quarterly price growth was +8.24%.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was +2.47%. For the same industry, the average monthly price growth was +12.13%, and the average quarterly price growth was +13.78%.
Reported Earning Dates
DECK is expected to report earnings on Jul 23, 2026.
RL is expected to report earnings on Aug 11, 2026.
SHOO is expected to report earnings on Aug 05, 2026.
Industries' Descriptions
@Wholesale Distributors (+3.77% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
@Apparel/Footwear (+2.47% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
| DECK | RL | SHOO | |
| Capitalization | 15.8B | 24B | 3.37B |
| EBITDA | 1.41B | 1.47B | 177M |
| Gain YTD | 9.800 | 14.558 | 12.043 |
| P/E Ratio | 16.22 | 26.74 | 43.54 |
| Revenue | 5.47B | 8.12B | 2.63B |
| Total Cash | 1.91B | 2.07B | 123M |
| Total Debt | 375M | 3.01B | 540M |
DECK | RL | SHOO | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 30 | 28 | 25 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 78 Overvalued | 70 Overvalued | 24 Undervalued | |
PROFIT vs RISK RATING 1..100 | 75 | 14 | 79 | |
SMR RATING 1..100 | 23 | 28 | 77 | |
PRICE GROWTH RATING 1..100 | 44 | 10 | 38 | |
P/E GROWTH RATING 1..100 | 58 | 36 | 4 | |
SEASONALITY SCORE 1..100 | 50 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
SHOO's Valuation (24) in the Apparel Or Footwear industry is somewhat better than the same rating for RL (70) in the Apparel Or Footwear Retail industry, and is somewhat better than the same rating for DECK (78) in the Apparel Or Footwear industry. This means that SHOO's stock grew somewhat faster than RL’s and somewhat faster than DECK’s over the last 12 months.
RL's Profit vs Risk Rating (14) in the Apparel Or Footwear Retail industry is somewhat better than the same rating for DECK (75) in the Apparel Or Footwear industry, and is somewhat better than the same rating for SHOO (79) in the Apparel Or Footwear industry. This means that RL's stock grew somewhat faster than DECK’s and somewhat faster than SHOO’s over the last 12 months.
DECK's SMR Rating (23) in the Apparel Or Footwear industry is in the same range as RL (28) in the Apparel Or Footwear Retail industry, and is somewhat better than the same rating for SHOO (77) in the Apparel Or Footwear industry. This means that DECK's stock grew similarly to RL’s and somewhat faster than SHOO’s over the last 12 months.
RL's Price Growth Rating (10) in the Apparel Or Footwear Retail industry is in the same range as SHOO (38) in the Apparel Or Footwear industry, and is somewhat better than the same rating for DECK (44) in the Apparel Or Footwear industry. This means that RL's stock grew similarly to SHOO’s and somewhat faster than DECK’s over the last 12 months.
SHOO's P/E Growth Rating (4) in the Apparel Or Footwear industry is in the same range as RL (36) in the Apparel Or Footwear Retail industry, and is somewhat better than the same rating for DECK (58) in the Apparel Or Footwear industry. This means that SHOO's stock grew similarly to RL’s and somewhat faster than DECK’s over the last 12 months.
| DECK | RL | SHOO | |
|---|---|---|---|
| RSI ODDS (%) | 4 days ago 76% | 4 days ago 67% | 4 days ago 64% |
| Stochastic ODDS (%) | 4 days ago 62% | 4 days ago 64% | 4 days ago 76% |
| Momentum ODDS (%) | 4 days ago 73% | 4 days ago 73% | 8 days ago 70% |
| MACD ODDS (%) | 4 days ago 77% | 4 days ago 80% | 4 days ago 73% |
| TrendWeek ODDS (%) | 4 days ago 74% | 4 days ago 73% | 4 days ago 68% |
| TrendMonth ODDS (%) | 4 days ago 73% | 4 days ago 71% | 4 days ago 68% |
| Advances ODDS (%) | 7 days ago 74% | 4 days ago 72% | 4 days ago 69% |
| Declines ODDS (%) | 13 days ago 69% | 13 days ago 61% | 6 days ago 66% |
| BollingerBands ODDS (%) | 4 days ago 67% | 4 days ago 70% | 4 days ago 72% |
| Aroon ODDS (%) | 4 days ago 71% | 4 days ago 55% | 4 days ago 70% |
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DECK and
Correlation & Price change
A.I.dvisor indicates that over the last year, DECK has been loosely correlated with ONON. These tickers have moved in lockstep 49% of the time. This A.I.-generated data suggests there is some statistical probability that if DECK jumps, then ONON could also see price increases.
| Ticker / NAME | Correlation To DECK | 1D Price Change % | ||
|---|---|---|---|---|
| DECK | 100% | -0.47% | ||
| ONON - DECK | 49% Loosely correlated | -1.61% | ||
| KTB - DECK | 49% Loosely correlated | -1.74% | ||
| CAL - DECK | 48% Loosely correlated | -0.61% | ||
| PVH - DECK | 48% Loosely correlated | +0.18% | ||
| NKE - DECK | 46% Loosely correlated | -2.24% | ||
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