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DECK vs RL
Which Stock Would AI Choose? Deckers Outdoor (DECK) vs. Ralph Lauren (RL) Stock Comparison
Key Takeaways
- Deckers Outdoor (DECK) reported record fiscal Q3 2026 results with net sales of $1.958 billion and diluted EPS of $3.33, driven by 18.5% growth in HOKA sales.
- Ralph Lauren (RL) shares have declined approximately 11.5% over the past month amid mixed market sentiment, trading below analyst price targets.
- Both stocks face upcoming quarterly earnings reports in late May 2026, with Deckers Outdoor (DECK) receiving a recent upgrade to Neutral from Piper Sandler.
- Relative performance shows Deckers Outdoor (DECK) with stronger year-to-date returns compared to broader market benchmarks, while Ralph Lauren (RL) demonstrates resilience in the luxury apparel segment.
- Key risk factors include broader consumer discretionary sector pressures and sneaker market challenges for Deckers Outdoor (DECK), versus brand elevation efforts for Ralph Lauren (RL).
- Market positioning highlights contrasting growth drivers: performance footwear and outdoor brands versus premium lifestyle apparel and collaborations.
Introduction
This comparison examines Deckers Outdoor (DECK) and Ralph Lauren (RL), two consumer discretionary stocks with distinct business models in footwear and apparel. The analysis focuses on recent market activity, relative performance, and observable factors to assist traders and investors evaluating positioning within the sector. It is relevant for those monitoring earnings catalysts, brand momentum, and short-term sentiment shifts in a dynamic market environment.
Deckers Outdoor (DECK) Overview and Recent Performance
Deckers Outdoor (DECK) operates in the footwear and apparel industry, primarily through its HOKA and UGG brands. In recent weeks, the stock has experienced volatility, declining about 16.8% over the past month while closing near $94.61 on May 18, 2026. Positive sentiment stems from record fiscal Q3 2026 results, including $1.958 billion in net sales and $3.33 diluted EPS, alongside an 18.5% increase in HOKA sales. An upgrade to Neutral from Underweight by Piper Sandler reflects expectations for improved earnings. Broader market activity in the sneaker segment has introduced headwinds, influencing near-term price behavior.
RL Overview and Recent Performance
Ralph Lauren (RL) focuses on premium lifestyle apparel and accessories under its namesake brand. Recent market activity shows shares trading around $325.87 as of May 18, 2026, with an approximate 11.5% decline over the past month. Sentiment remains mixed, supported by ongoing brand collaborations such as with the U.S. Postal Service, yet tempered by shares trading below consensus price targets. The company is scheduled to report fiscal Q4 results in late May 2026, with analysts projecting revenue near $1.84 billion. Performance in the luxury segment has provided relative stability amid broader consumer discretionary fluctuations.
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Head-to-Head Comparison
Deckers Outdoor (DECK) and Ralph Lauren (RL) differ in business models, with the former emphasizing performance-oriented footwear and the latter focusing on premium apparel and lifestyle products. Growth drivers contrast sharply: Deckers Outdoor (DECK) benefits from double-digit gains in key brands like HOKA, while Ralph Lauren (RL) leverages collaborations and brand elevation initiatives. Recent momentum favors Deckers Outdoor (DECK) following its earnings beat and analyst upgrade, whereas Ralph Lauren (RL) shows steadier positioning in luxury despite recent price declines. Risk factors include sector-wide consumer spending pressures for both, with Deckers Outdoor (DECK) more exposed to sneaker market trends and Ralph Lauren (RL) to discretionary luxury cycles. Market sentiment reflects cautious optimism for Deckers Outdoor (DECK) amid upgrades, balanced against Ralph Lauren (RL)'s valuation relative to targets.
Tickeron AI Verdict
Based on observable factors such as trend consistency following recent earnings and analyst adjustments, Tickeron’s AI would likely assign a modest probabilistic edge to Deckers Outdoor (DECK) in the current environment. Its earnings momentum and targeted upgrade provide a clearer near-term catalyst profile compared to Ralph Lauren (RL)’s more measured luxury positioning. This assessment draws from relative stability indicators and sector-specific developments rather than forward projections.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DECK is a StrongBuy and RL is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DECK’s FA Score shows that 1 FA rating(s) are green whileRL’s FA Score has 3 green FA rating(s).
- DECK’s FA Score: 1 green, 4 red.
- RL’s FA Score: 3 green, 2 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DECK’s TA Score shows that 6 TA indicator(s) are bullish while RL’s TA Score has 6 bullish TA indicator(s).
- DECK’s TA Score: 6 bullish, 5 bearish.
- RL’s TA Score: 6 bullish, 4 bearish.
Price Growth
DECK (@Wholesale Distributors) experienced а -6.16% price change this week, while RL (@Apparel/Footwear) price change was -0.35% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -6.70%. For the same industry, the average monthly price growth was -0.78%, and the average quarterly price growth was +2.20%.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was -1.13%. For the same industry, the average monthly price growth was +4.29%, and the average quarterly price growth was +10.64%.
Reported Earning Dates
DECK is expected to report earnings on Jul 23, 2026.
RL is expected to report earnings on Aug 11, 2026.
Industries' Descriptions
@Wholesale Distributors (-6.70% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
@Apparel/Footwear (-1.13% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
| DECK | RL | DECK / RL | |
| Capitalization | 14.7B | 24.5B | 60% |
| EBITDA | 1.41B | 1.47B | 96% |
| Gain YTD | 1.833 | 16.526 | 11% |
| P/E Ratio | 15.04 | 27.20 | 55% |
| Revenue | 5.47B | 8.12B | 67% |
| Total Cash | 1.91B | 2.07B | 92% |
| Total Debt | 375M | 3.01B | 12% |
DECK | RL | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 73 | 30 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 77 Overvalued | 71 Overvalued | |
PROFIT vs RISK RATING 1..100 | 78 | 12 | |
SMR RATING 1..100 | 23 | 28 | |
PRICE GROWTH RATING 1..100 | 46 | 10 | |
P/E GROWTH RATING 1..100 | 57 | 36 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
RL's Valuation (71) in the Apparel Or Footwear Retail industry is in the same range as DECK (77) in the Apparel Or Footwear industry. This means that RL’s stock grew similarly to DECK’s over the last 12 months.
RL's Profit vs Risk Rating (12) in the Apparel Or Footwear Retail industry is significantly better than the same rating for DECK (78) in the Apparel Or Footwear industry. This means that RL’s stock grew significantly faster than DECK’s over the last 12 months.
DECK's SMR Rating (23) in the Apparel Or Footwear industry is in the same range as RL (28) in the Apparel Or Footwear Retail industry. This means that DECK’s stock grew similarly to RL’s over the last 12 months.
RL's Price Growth Rating (10) in the Apparel Or Footwear Retail industry is somewhat better than the same rating for DECK (46) in the Apparel Or Footwear industry. This means that RL’s stock grew somewhat faster than DECK’s over the last 12 months.
RL's P/E Growth Rating (36) in the Apparel Or Footwear Retail industry is in the same range as DECK (57) in the Apparel Or Footwear industry. This means that RL’s stock grew similarly to DECK’s over the last 12 months.
| DECK | RL | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 69% | 1 day ago 78% |
| Stochastic ODDS (%) | 1 day ago 72% | 1 day ago 63% |
| Momentum ODDS (%) | 1 day ago 73% | 1 day ago 78% |
| MACD ODDS (%) | 1 day ago 67% | 1 day ago 76% |
| TrendWeek ODDS (%) | 1 day ago 72% | 1 day ago 73% |
| TrendMonth ODDS (%) | 1 day ago 73% | 1 day ago 71% |
| Advances ODDS (%) | 14 days ago 74% | 8 days ago 72% |
| Declines ODDS (%) | 7 days ago 70% | 6 days ago 61% |
| BollingerBands ODDS (%) | 1 day ago 79% | 1 day ago 60% |
| Aroon ODDS (%) | 1 day ago 72% | 1 day ago 70% |
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DECK and
Correlation & Price change
A.I.dvisor indicates that over the last year, DECK has been loosely correlated with KTB. These tickers have moved in lockstep 49% of the time. This A.I.-generated data suggests there is some statistical probability that if DECK jumps, then KTB could also see price increases.
| Ticker / NAME | Correlation To DECK | 1D Price Change % | ||
|---|---|---|---|---|
| DECK | 100% | -3.24% | ||
| KTB - DECK | 49% Loosely correlated | -2.60% | ||
| ONON - DECK | 49% Loosely correlated | -6.87% | ||
| CAL - DECK | 48% Loosely correlated | -3.58% | ||
| PVH - DECK | 48% Loosely correlated | +1.17% | ||
| NKE - DECK | 46% Loosely correlated | -4.45% | ||
More | ||||
RL and
Correlation & Price change
A.I.dvisor indicates that over the last year, RL has been loosely correlated with WWW. These tickers have moved in lockstep 63% of the time. This A.I.-generated data suggests there is some statistical probability that if RL jumps, then WWW could also see price increases.