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GTLB or HUBS or TEAM
Which Stock Would AI Choose? GitLab (GTLB) vs. HubSpot (HUBS) vs. Atlassian (TEAM) Stock Comparison
Key Takeaways
- GTLB has shown strong recent momentum with gains exceeding 25% over the past month amid AI platform updates and upcoming earnings.
- HUBS trades significantly below 2026 highs after a year-to-date decline near 35%, despite solid subscription revenue growth in its latest quarter.
- TEAM delivered the sharpest rebound among the three, surging approximately 75% in the past 30 days following a fiscal fourth-quarter earnings beat driven by cloud and AI adoption.
- All three companies operate in the software and developer productivity space, with varying degrees of exposure to agentic artificial intelligence (AI) tools and enterprise demand.
- Valuation sensitivity differs: GTLB and TEAM have seen analyst target adjustments tied to growth metrics, while HUBS faces scrutiny over customer acquisition pace and monetization models.
- Market sentiment reflects broader software sector rotation toward AI beneficiaries, with relative performance highlighting contrasts in execution and positioning.
Introduction
GitLab Inc. (GTLB), HubSpot Inc. (HUBS), and Atlassian Corporation (TEAM) represent distinct segments within the software industry focused on developer tools, customer relationship management, and collaboration platforms. This comparison examines their recent stock behavior, business fundamentals, and market positioning in the current environment, where artificial intelligence integration and enterprise spending patterns influence performance. The analysis targets experienced traders and investors seeking data-driven insights into relative strength across growth-oriented technology names, without forward-looking recommendations.
GTLB Overview and Recent Performance
GitLab Inc. provides a DevOps platform for software development, security, and operations, serving enterprises through its cloud and self-managed offerings. In recent market activity, GTLB shares have advanced notably, with one-month gains around 26-35% amid announcements of agentic AI enhancements and platform updates such as version 19.3. The stock closed near $44.87 on August 28, 2026, reflecting improved sentiment tied to free cash flow trends and AI-driven consumption metrics. Broader influences include analyst commentary on competitive positioning ahead of the September 1 earnings release, alongside institutional interest despite a consensus Hold rating from many firms.
HUBS Overview and Recent Performance
HubSpot Inc. delivers a customer platform encompassing marketing, sales, and service hubs, primarily targeting small and midsize businesses with subscription-based solutions. Recent performance shows HUBS shares trading around $260.68 as of August 28, 2026, after a year-to-date decline approaching 35% from earlier levels near $401. Second-quarter results highlighted 20% revenue growth and expanding subscription metrics, supported by larger enterprise deals and AI features. However, sentiment has been tempered by guidance considerations and sector-wide concerns over demand uncertainty in seat-based models, resulting in more cautious analyst targets clustered near current levels.
TEAM Overview and Recent Performance
Atlassian Corporation offers collaboration and project management software, including Jira and Confluence, with a growing emphasis on cloud and AI capabilities. TEAM shares experienced pronounced upward movement in recent weeks, closing near $190.42 on August 28 after rising roughly 75% over the prior 30 days. The catalyst centered on fiscal fourth-quarter results showing 28% revenue growth, accelerated cloud revenue at 31%, and strong AI adoption metrics for tools like Rovo. Remaining performance obligations also expanded significantly, supporting enterprise momentum and prompting multiple analyst price target increases while the stock approached new 52-week highs.
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Head-to-Head Comparison
Business models diverge across the group: GTLB emphasizes open-source DevOps workflows, HUBS focuses on integrated customer engagement hubs, and TEAM centers on developer collaboration with expanding AI layers. Growth drivers reflect differing AI integration paces, with TEAM and GTLB highlighting recent platform enhancements while HUBS balances subscription expansion against potential shifts in customer acquisition. Recent momentum favors TEAM and GTLB following earnings-related catalysts, contrasting with HUBS’ longer-term price correction. Risk factors include valuation compression in high-growth software names and exposure to enterprise IT budgets, with HUBS showing greater sensitivity to SMB demand signals. Sector exposure remains concentrated in technology services, where sentiment has rotated toward AI beneficiaries, influencing relative positioning and analyst revisions.
Tickeron AI Verdict
Based on observable factors such as trend consistency following earnings events, stability in cloud and AI-related metrics, and relative positioning within the software sector, Tickeron’s AI models currently assign higher probabilistic favorability to TEAM among the three. This assessment draws from recent momentum patterns and catalyst alignment rather than absolute outcomes, consistent with probabilistic evaluation frameworks.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
GTLB’s FA Score shows that 1 FA rating(s) are green whileHUBS’s FA Score has 0 green FA rating(s), and TEAM’s FA Score reflects 1 green FA rating(s).
- GTLB’s FA Score: 1 green, 4 red.
- HUBS’s FA Score: 0 green, 5 red.
- TEAM’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
GTLB’s TA Score shows that 5 TA indicator(s) are bullish while HUBS’s TA Score has 5 bullish TA indicator(s), and TEAM’s TA Score reflects 3 bullish TA indicator(s).
- GTLB’s TA Score: 5 bullish, 4 bearish.
- HUBS’s TA Score: 5 bullish, 2 bearish.
- TEAM’s TA Score: 3 bullish, 5 bearish.
Price Growth
GTLB (@Computer Communications) experienced а +11.05% price change this week, while HUBS (@Packaged Software) price change was -5.02% , and TEAM (@Packaged Software) price fluctuated -0.44% for the same time period.
The average weekly price growth across all stocks in the @Computer Communications industry was -1.84%. For the same industry, the average monthly price growth was -1.07%, and the average quarterly price growth was +15.21%.
The average weekly price growth across all stocks in the @Packaged Software industry was -3.96%. For the same industry, the average monthly price growth was -2.40%, and the average quarterly price growth was +3.47%.
Reported Earning Dates
GTLB is expected to report earnings on Sep 08, 2026.
HUBS is expected to report earnings on Nov 11, 2026.
TEAM is expected to report earnings on Oct 29, 2026.
Industries' Descriptions
@Computer Communications (-1.84% weekly)Computer communications industry develops technology that allows computing devices to exchange data with each other using connections/data links between nodes. Common types of computer network include Cloud (IAN), Internet, Wide (WAN, Local (LAN)/Wireless(WLAN) etc. The industry is an ever-more important part of technology, and is set to become even bigger as the Internet of Things (IoT) rapidly forays into the various aspects of our lives. Cisco Systems, Inc., Palo Alto Networks, Inc. and Arista Networks, Inc., Fortinet, Inc. are some of the major computer communications companies.
@Packaged Software (-3.96% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
| GTLB | HUBS | TEAM | |
| Capitalization | 8.3B | 12.3B | 48B |
| EBITDA | -39.54M | 267M | -21.17M |
| Gain YTD | 32.774 | -38.301 | 16.924 |
| P/E Ratio | 521.22 | 88.11 | N/A |
| Revenue | 1.01B | 3.3B | 6.19B |
| Total Cash | 1.36B | 1.69B | 1.14B |
| Total Debt | 187K | 247M | 1.24B |
HUBS | TEAM | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 78 | 50 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 77 Overvalued | 97 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | |
SMR RATING 1..100 | 83 | 96 | |
PRICE GROWTH RATING 1..100 | 61 | 34 | |
P/E GROWTH RATING 1..100 | 97 | 15 | |
SEASONALITY SCORE 1..100 | n/a | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
HUBS's Valuation (77) in the Information Technology Services industry is in the same range as TEAM (97). This means that HUBS’s stock grew similarly to TEAM’s over the last 12 months.
HUBS's Profit vs Risk Rating (100) in the Information Technology Services industry is in the same range as TEAM (100). This means that HUBS’s stock grew similarly to TEAM’s over the last 12 months.
HUBS's SMR Rating (83) in the Information Technology Services industry is in the same range as TEAM (96). This means that HUBS’s stock grew similarly to TEAM’s over the last 12 months.
TEAM's Price Growth Rating (34) in the Information Technology Services industry is in the same range as HUBS (61). This means that TEAM’s stock grew similarly to HUBS’s over the last 12 months.
TEAM's P/E Growth Rating (15) in the Information Technology Services industry is significantly better than the same rating for HUBS (97). This means that TEAM’s stock grew significantly faster than HUBS’s over the last 12 months.
| GTLB | HUBS | TEAM | |
|---|---|---|---|
| RSI ODDS (%) | 2 days ago 89% | N/A | 2 days ago 81% |
| Stochastic ODDS (%) | 2 days ago 81% | 2 days ago 76% | 2 days ago 80% |
| Momentum ODDS (%) | 2 days ago 74% | 2 days ago 77% | N/A |
| MACD ODDS (%) | 2 days ago 77% | 2 days ago 83% | 2 days ago 78% |
| TrendWeek ODDS (%) | 2 days ago 78% | 2 days ago 73% | 2 days ago 79% |
| TrendMonth ODDS (%) | 2 days ago 78% | 2 days ago 79% | 2 days ago 69% |
| Advances ODDS (%) | 9 days ago 79% | 6 days ago 74% | 6 days ago 75% |
| Declines ODDS (%) | 11 days ago 83% | 4 days ago 73% | 4 days ago 78% |
| BollingerBands ODDS (%) | 2 days ago 90% | N/A | 2 days ago 89% |
| Aroon ODDS (%) | 2 days ago 70% | 2 days ago 70% | 2 days ago 74% |
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