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Dec 18, 2018
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Kroger (KR, $28.92) Goes Driverless for Grocery Delivery in Scottsdale

Kroger (KR, $28.92) Goes Driverless for Grocery Delivery in Scottsdale

Kroger said on Tuesday that it is using autonomous vehicles to deliver groceries in Scottsdale, Arizona.

The supermarket chain will employ unmanned vehicles in collaboration with startup Nuro. A pilot for the service began in August in Scottsdale, and involved Nuro’s R1 – an unmanned vehicle that does not have a driver and is used only to transport goods. Kroger mentioned that the service would be available in Scottsdale at its unit Fry's Food Stores for $5.95 with no minimum order requirement for same-day or next-day deliveries.

Kroger’s move comes at a time when several U.S. grocery players upping the ante on delivery services. For instance, Walmart, Ford Motor and delivery service Postmates announced earlier this year that they partnering to deliver goods to Walmart customers’ doorsteps, and could even start using self-driving vehicles for the same in future.

Related Ticker: KR

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


KR's MACD Histogram just turned positive

The Moving Average Convergence Divergence (MACD) for KR turned positive on October 08, 2026. Looking at past instances where KR's MACD turned positive, the stock continued to rise in 35 of 56 cases over the following month. The odds of a continued upward trend are 62%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on October 14, 2026. You may want to consider a long position or call options on KR as a result. In 61 of 98 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 62%.

Following a +1.33% 3-day Advance, the price is estimated to grow further. Considering data from situations where KR advanced for three days, in 169 of 306 cases, the price rose further within the following month. The odds of a continued upward trend are 55%.

The Aroon Indicator entered an Uptrend today. In 108 of 210 cases where KR Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 51%.

Bearish Trend Analysis

The 10-day RSI Indicator for KR moved out of overbought territory on November 03, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 33 similar instances where the indicator moved out of overbought territory. In 16 of the 33 cases, the stock moved lower in the following days. This puts the odds of a move lower at 48%.

The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 37 of 71 cases where KR's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 52%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where KR declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 50%.

KR broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Fundamental Analysis (Ratings)

The Tickeron PE Growth Rating for this company is 4 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 24 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 76, placing this stock better than average.

The Tickeron Price Growth Rating for this company is 26 (best 1 - 100 worst), indicating outstanding price growth. KR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron SMR rating for this company is 58 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Valuation Rating of 70 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.846) is normal, around the industry mean (59198.906). KR has a moderately high P/E Ratio (36.595) as compared to the industry average of (11.813). Projected Growth (PEG Ratio) (0.585) is also within normal values, averaging (0.979). Dividend Yield (0.023) settles around the average of (0.016) among similar stocks. P/S Ratio (0.258) is also within normal values, averaging (10.259).

Notable companies

The most notable companies in this group are Kroger Co (The) (NYSE:KR).

Industry description

The food retail industry includes companies that sell food, beverage and household products. Items sold include grocery, gourmet food, fresh produce, and frozen food. Kroger Co., George Weston Ltd., Grocery Outlet Holding Corp., and Sprouts Farmers Markets, Inc. are examples of major food retailers. While e-commerce companies like Amazon have increasingly been ramping-up offerings in the food retail space, several traditional players have also been expanding their online presence to stand their ground against rising competition.

Market Cap

The average market capitalization across the Food Retail Industry is 4.52B. The market cap for tickers in the group ranges from 80 to 51.42B. LBLCF holds the highest valuation in this group at 51.42B. The lowest valued company is MFLTY at 80.

High and low price notable news

The average weekly price growth across all stocks in the Food Retail Industry was -3%. For the same Industry, the average monthly price growth was -4%, and the average quarterly price growth was -11%. DNUT experienced the highest price growth at 18%, while VHUB experienced the biggest fall at -8%.

Volume

The average weekly volume growth across all stocks in the Food Retail Industry was -16%. For the same stocks of the Industry, the average monthly volume growth was 2% and the average quarterly volume growth was -40%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 60
P/E Growth Rating: 51
Price Growth Rating: 56
SMR Rating: 74
Profit Risk Rating: 76
Seasonality Score: 0 (-100 ... +100)
Related Portfolios: CONSUMER STAPLES ETFs
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General Information

an operator of supermarkets and convenience stores

Industry FoodRetail

Industry
Food Retail
Address
1014 Vine Street
Phone
+1 513 762-4000
Employees
403000
Web
https://www.thekrogerco.com
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