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published in Blogs
Dec 18, 2018
Kroger (KR, $28.92) Goes Driverless for Grocery Delivery in Scottsdale

Kroger (KR, $28.92) Goes Driverless for Grocery Delivery in Scottsdale

Kroger said on Tuesday that it is using autonomous vehicles to deliver groceries in Scottsdale, Arizona.

The supermarket chain will employ unmanned vehicles in collaboration with startup Nuro. A pilot for the service began in August in Scottsdale, and involved Nuro’s R1 – an unmanned vehicle that does not have a driver and is used only to transport goods. Kroger mentioned that the service would be available in Scottsdale at its unit Fry's Food Stores for $5.95 with no minimum order requirement for same-day or next-day deliveries.

Kroger’s move comes at a time when several U.S. grocery players upping the ante on delivery services. For instance, Walmart, Ford Motor and delivery service Postmates announced earlier this year that they partnering to deliver goods to Walmart customers’ doorsteps, and could even start using self-driving vehicles for the same in future.

Related Ticker: KR

KR's MACD Histogram just turned positive

The Moving Average Convergence Divergence (MACD) for KR turned positive on March 06, 2026. Looking at past instances where KR's MACD turned positive, the stock continued to rise in of 56 cases over the following month. The odds of a continued upward trend are .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on March 05, 2026. You may want to consider a long position or call options on KR as a result. In of 99 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

KR moved above its 50-day moving average on February 03, 2026 date and that indicates a change from a downward trend to an upward trend.

The 10-day moving average for KR crossed bullishly above the 50-day moving average on February 04, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 14 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where KR advanced for three days, in of 316 cases, the price rose further within the following month. The odds of a continued upward trend are .

The Aroon Indicator entered an Uptrend today. In of 251 cases where KR Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .

Bearish Trend Analysis

The 10-day RSI Indicator for KR moved out of overbought territory on March 09, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 35 similar instances where the indicator moved out of overbought territory. In of the 35 cases, the stock moved lower in the following days. This puts the odds of a move lower at .

The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where KR declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

KR broke above its upper Bollinger Band on March 05, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 71, placing this stock better than average.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating outstanding price growth. KR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: KR's P/B Ratio (7.587) is slightly higher than the industry average of (3.107). P/E Ratio (47.643) is within average values for comparable stocks, (27.640). Projected Growth (PEG Ratio) (1.719) is also within normal values, averaging (1.992). Dividend Yield (0.019) settles around the average of (0.027) among similar stocks. P/S Ratio (0.326) is also within normal values, averaging (4.768).

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

Notable companies

The most notable companies in this group are Kroger Co (The) (NYSE:KR).

Industry description

The food retail industry includes companies that sell food, beverage and household products. Items sold include grocery, gourmet food, fresh produce, and frozen food. Kroger Co., George Weston Ltd., Grocery Outlet Holding Corp., and Sprouts Farmers Markets, Inc. are examples of major food retailers. While e-commerce companies like Amazon have increasingly been ramping-up offerings in the food retail space, several traditional players have also been expanding their online presence to stand their ground against rising competition.

Market Cap

The average market capitalization across the Food Retail Industry is 13.12B. The market cap for tickers in the group ranges from 30.44K to 55.12B. LBLCF holds the highest valuation in this group at 55.12B. The lowest valued company is QKLS at 30.44K.

High and low price notable news

The average weekly price growth across all stocks in the Food Retail Industry was -1%. For the same Industry, the average monthly price growth was -2%, and the average quarterly price growth was -2%. KKOYF experienced the highest price growth at 13%, while GO experienced the biggest fall at -29%.

Volume

The average weekly volume growth across all stocks in the Food Retail Industry was 29%. For the same stocks of the Industry, the average monthly volume growth was -6% and the average quarterly volume growth was -9%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 44
P/E Growth Rating: 61
Price Growth Rating: 58
SMR Rating: 61
Profit Risk Rating: 71
Seasonality Score: 36 (-100 ... +100)
Related Portfolios: CONSUMER STAPLES ETFs
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published price charts
These past five trading days, the stock lost 0.00% with an average daily volume of 0 shares traded.The stock tracked a drawdown of 0% for this period. KR showed earnings on March 05, 2026. You can read more about the earnings report here.
A.I. Advisor
published General Information

General Information

an operator of supermarkets and convenience stores

Industry FoodRetail

Profile
Fundamentals
Details
Industry
Food Retail
Address
1014 Vine Street
Phone
+1 513 762-4000
Employees
414000
Web
https://www.thekrogerco.com
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