Why Is Franklin Covey Co. (FC) Stock Down -18% Today?
Key Takeaways
- Franklin Covey Co. shares plunged roughly -18.17% in after-hours and premarket trading following its fiscal third-quarter 2026 earnings release.
- The primary catalyst was a cut to full-year fiscal 2026 revenue guidance, even as the company beat quarterly earnings estimates.
- Secondary pressure came from a decline in gross margin and negative free cash flow for the quarter.
- The Education Division showed softness tied to state government budget cuts affecting large contracts.
- Broader market context includes ongoing sensitivity to small-cap consulting and education-services names reporting mixed guidance this earnings season.
- Traders are watching for management commentary on North America enterprise demand and whether the lowered guidance stabilizes or triggers further estimate cuts.
Opening Summary
Franklin Covey Co. (FC), listed on the NYSE, is a Salt Lake City-based global consulting and training company that helps organizations and individuals improve leadership and organizational performance through its Enterprise and Education divisions. The stock closed the prior regular session at $24.99, up 1.88% on the day, before earnings were released after the closing bell on July 1, 2026. In after-hours and early premarket trading, shares fell to around $20.45, a drop of approximately -18.17% from the prior close. The move confirms a sharp downward reaction, driven primarily by a reduction in the company's fiscal 2026 revenue outlook despite an earnings beat for the quarter.
Earnings Beat Overshadowed by Guidance Cut
Franklin Covey reported third-quarter revenue of $67.8 million, a modest 1% increase year-over-year, alongside adjusted EPS of $0.27, ahead of the $0.24 consensus estimate, and adjusted EBITDA of $8.3 million, up 14% from a year earlier. Net income came in at $3.1 million compared with a net loss of $1.4 million in the same period last year, reflecting improved operational discipline. Despite these headline beats, management revised full-year fiscal 2026 revenue guidance downward to a range of $260 million to $267 million from the previous $265 million to $275 million, even while maintaining adjusted EBITDA guidance of $28 million to $31 million.
Margin Pressure and Cash Flow Concerns
Gross margin for the quarter slipped to 73.9% from 76.5% a year earlier, signaling rising cost pressures relative to revenue. Free cash flow turned negative at roughly -$1 million for the quarter, compared with a positive $2.8 million in the prior-year period, largely due to unfavorable working-capital changes. These metrics added to investor concern that near-term profitability improvements may be harder to sustain even as cost controls continue.
Education Division Softness
The Education Division posted revenue of $19 million, up only slightly, with growth constrained by state government budget cuts that affected several large contracts. This sector-specific headwind mirrors broader challenges facing companies dependent on public education spending, where fiscal tightening at the state level has curbed discretionary program budgets. Subscription revenue within the division did grow 11%, offering a partial offset.
Enterprise Division Resilience
The Enterprise Division, Franklin Covey's larger segment, posted revenue of $48.1 million, a 2% increase, with North America invoiced amounts up 4% to $36.7 million. Deferred revenue rose 7% year-over-year to $96 million, suggesting continued forward demand for subscription-based offerings. This relative strength in the core enterprise business did not offset investor focus on the reduced consolidated outlook.
Market Context and Trading Activity
The scale of the after-hours decline, wiping out nearly a fifth of the stock's value, indicates sharply elevated trading volume relative to typical sessions for this small-cap name. The move appears company-specific rather than sector-wide, tied directly to the earnings and guidance release rather than broader market indices, which were not reported to have moved in tandem. Given the size of the drop, shares are likely testing support levels well below recent trading ranges established prior to the report.
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What Comes Next for FC
Investors will focus on Franklin Covey's fiscal fourth-quarter and full-year results, expected later in 2026, to see whether the lowered revenue guidance holds or requires further adjustment. Analyst reaction to the guidance cut, including any updated price targets or rating changes in the days following the report, will be closely watched for shifts in sentiment. Continued monitoring of state and federal budget conditions affecting the Education Division, along with enterprise demand trends in North America and internationally, will be key to assessing the trajectory of the business. Risks include further contract cancellations tied to public-sector budget constraints and any additional margin compression, while potential catalysts include stabilization in subscription revenue growth and share repurchase activity, of which the company bought back nearly 1.6 million shares for $28.1 million year to date.
Disclaimer
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FC in downward trend: 10-day moving average crossed below 50-day moving average on July 10, 2026
The 10-day moving average for FC crossed bearishly below the 50-day moving average on July 10, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 17 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Technical Analysis (Indicators)
Bearish Trend Analysis
The Stochastic Oscillator has been in the overbought zone for 1 day. Expect a price pull-back in the near future.
The Momentum Indicator moved below the 0 level on July 24, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on FC as a result. In of 81 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for FC turned negative on July 02, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 43 similar instances when the indicator turned negative. In of the 43 cases the stock turned lower in the days that followed. This puts the odds of success at .
FC moved below its 50-day moving average on July 02, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where FC declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where FC's RSI Oscillator exited the oversold zone, of 30 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where FC advanced for three days, in of 300 cases, the price rose further within the following month. The odds of a continued upward trend are .
FC may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Aroon Indicator entered an Uptrend today. In of 175 cases where FC Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. FC’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.420) is normal, around the industry mean (2.674). FC's P/E Ratio (137.333) is considerably higher than the industry average of (28.091). Projected Growth (PEG Ratio) (1.132) is also within normal values, averaging (1.876). Dividend Yield (0.000) settles around the average of (0.052) among similar stocks. P/S Ratio (0.941) is also within normal values, averaging (1.818).
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. FC’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock worse than average.
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General Information
a provider of training and consulting solutions
Industry OtherConsumerSpecialties
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