This comparison examines ASAN, DOCU, and HUBS, three publicly traded software companies serving distinct yet overlapping segments of enterprise workflow and customer management. Investors and traders seeking to understand relative positioning within the broader SaaS sector may find the analysis relevant, particularly those evaluating growth trajectories, AI-driven catalysts, and recent price behavior against a backdrop of moderating revenue expansion and valuation sensitivity. The review draws on observable market data and company developments from recent weeks to highlight contrasts without forward-looking speculation.
Asana, Inc. provides a work management platform used by teams for task tracking and collaboration. The stock has traded around $10.20 in late August 2026, reflecting a market capitalization near $2.3 billion. Recent market activity shows gains of approximately 20% over the past month and more than 30% over three months, following a period of underperformance that left shares down about 30% over the trailing year. Factors influencing sentiment include ongoing AI feature rollouts and an earlier acquisition aimed at enhancing automation capabilities, alongside anticipation of the company’s fiscal second-quarter results scheduled for early September.
DocuSign, Inc. offers electronic signature and agreement management solutions. Shares have recently hovered near $64, corresponding to a market capitalization of approximately $12.2 billion. Over the past month, the stock has advanced roughly 10%, though it remains down about 16% over the prior 12 months. Recent developments center on integrations of its Intelligent Agreement Management platform with major cloud and collaboration tools, supporting expanded adoption and contributing to non-GAAP profitability improvements in the most recent reported quarter.
HubSpot, Inc. delivers a customer relationship management and marketing platform. The stock has traded in the low $260 range in late August 2026, with a market capitalization near $13 billion. Shares have declined more than 35% year-to-date and approximately 45% over the trailing year, though they posted gains in recent weekly sessions. Performance has been shaped by sustained subscription revenue growth near 20% year-over-year and continued emphasis on AI agent capabilities, tempered by broader sector rotation and longer sales cycles noted in recent commentary.
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Business models differ in focus: ASAN centers on work management, DOCU on agreement workflows, and HUBS on customer platform expansion. Growth drivers include AI enhancements across all three, with DOCU emphasizing Intelligent Agreement Management traction and HUBS highlighting multi-hub adoption among larger enterprises. Recent momentum favors ASAN on a short-term basis, while HUBS offers greater scale in customer count and recurring revenue. Risk factors encompass valuation compression common to the sector, with ASAN carrying the smallest market capitalization and HUBS the most pronounced year-to-date drawdown. Sector exposure remains concentrated in software applications, rendering all three sensitive to shifts in enterprise spending sentiment.
Based on observable factors such as trend consistency in recent weeks, relative stability of profitability metrics, and positioning within AI-related catalysts, Tickeron’s AI would currently assign a modestly higher probabilistic preference to DOCU among the three. This assessment reflects its balance of revenue scale, demonstrated margin expansion, and integration momentum without implying any certainty of future outcomes or serving as investment guidance.
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| ASAN | DOCU | HUBS | |
| Capitalization | 2.18B | 13.2B | 11.8B |
| EBITDA | -123.83M | 565M | 333M |
| Gain YTD | -30.708 | 5.044 | -41.077 |
| P/E Ratio | N/A | 42.93 | 84.15 |
| Revenue | 828M | 3.36B | 3.45B |
| Total Cash | 340M | 778M | 1.34B |
| Total Debt | 258M | 183M | 237M |
ASAN | DOCU | HUBS | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 76 | 37 | 70 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 64 Fair valued | 74 Overvalued | 77 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | 100 | |
SMR RATING 1..100 | 98 | 50 | 76 | |
PRICE GROWTH RATING 1..100 | 41 | 37 | 45 | |
P/E GROWTH RATING 1..100 | 100 | 78 | 97 | |
SEASONALITY SCORE 1..100 | 46 | 2 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
ASAN's Valuation (64) in the null industry is in the same range as DOCU (74) in the Packaged Software industry, and is in the same range as HUBS (77) in the Information Technology Services industry. This means that ASAN's stock grew similarly to DOCU’s and similarly to HUBS’s over the last 12 months.
ASAN's Profit vs Risk Rating (100) in the null industry is in the same range as DOCU (100) in the Packaged Software industry, and is in the same range as HUBS (100) in the Information Technology Services industry. This means that ASAN's stock grew similarly to DOCU’s and similarly to HUBS’s over the last 12 months.
DOCU's SMR Rating (50) in the Packaged Software industry is in the same range as HUBS (76) in the Information Technology Services industry, and is somewhat better than the same rating for ASAN (98) in the null industry. This means that DOCU's stock grew similarly to HUBS’s and somewhat faster than ASAN’s over the last 12 months.
DOCU's Price Growth Rating (37) in the Packaged Software industry is in the same range as ASAN (41) in the null industry, and is in the same range as HUBS (45) in the Information Technology Services industry. This means that DOCU's stock grew similarly to ASAN’s and similarly to HUBS’s over the last 12 months.
DOCU's P/E Growth Rating (78) in the Packaged Software industry is in the same range as HUBS (97) in the Information Technology Services industry, and is in the same range as ASAN (100) in the null industry. This means that DOCU's stock grew similarly to HUBS’s and similarly to ASAN’s over the last 12 months.
| ASAN | DOCU | HUBS | |
|---|---|---|---|
| RSI ODDS (%) | 2 days ago 90% | 2 days ago 77% | N/A |
| Stochastic ODDS (%) | 2 days ago 78% | 2 days ago 79% | 2 days ago 80% |
| Momentum ODDS (%) | 2 days ago 88% | 2 days ago 74% | 2 days ago 72% |
| MACD ODDS (%) | 2 days ago 90% | 2 days ago 71% | 2 days ago 83% |
| TrendWeek ODDS (%) | 2 days ago 80% | 2 days ago 72% | 2 days ago 75% |
| TrendMonth ODDS (%) | 2 days ago 84% | 2 days ago 68% | 2 days ago 74% |
| Advances ODDS (%) | 3 days ago 77% | 2 days ago 70% | 3 days ago 74% |
| Declines ODDS (%) | 8 days ago 86% | 8 days ago 78% | 7 days ago 73% |
| BollingerBands ODDS (%) | 2 days ago 81% | 2 days ago 73% | N/A |
| Aroon ODDS (%) | 2 days ago 76% | 2 days ago 73% | 2 days ago 70% |
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ASAN’s FA Score shows that 0 FA rating(s) are green while DOCU’s FA Score has 0 green FA rating(s), and HUBS’s FA Score reflects 0 green FA rating(s).
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ASAN’s TA Score shows that 5 TA indicator(s) are bullish while DOCU’s TA Score has 5 bullish TA indicator(s), and HUBS’s TA Score reflects 4 bullish TA indicator(s).
ASAN (@Packaged Software) experienced а +8.08% price change this week, while DOCU (@Packaged Software) price change was +10.40% , and HUBS (@Packaged Software) price fluctuated +2.72% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was +0.34%. For the same industry, the average monthly price growth was -5.52%, and the average quarterly price growth was +5.93%.
ASAN is expected to report earnings on Dec 08, 2026.
DOCU is expected to report earnings on Dec 03, 2026.
HUBS is expected to report earnings on Nov 11, 2026.
Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
A.I.dvisor indicates that over the last year, ASAN has been closely correlated with FRSH. These tickers have moved in lockstep 75% of the time. This A.I.-generated data suggests there is a high statistical probability that if ASAN jumps, then FRSH could also see price increases.
| Ticker / NAME | Correlation To ASAN | 1D Price Change % | ||
|---|---|---|---|---|
| ASAN | 100% | -1.66% | ||
| FRSH - ASAN | 75% Closely correlated | +0.16% | ||
| TEAM - ASAN | 74% Closely correlated | -1.54% | ||
| WDAY - ASAN | 74% Closely correlated | -1.82% | ||
| HUBS - ASAN | 71% Closely correlated | -3.45% | ||
| NOW - ASAN | 71% Closely correlated | -0.32% | ||
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