Market research is the process of evaluating a possible opportunity for entering into a market with a new product or company, or for evaluating the effectiveness of a product or company in a market that they are already invested in. Market research can also be important for decisions regarding mergers and acquisitions. It may involve surveys and market study groups.
Sometimes a company will conduct its own market research, but often third-party companies are hired for the task. These companies may specialize in sampling and surveying methods for consumer groups, and/or statistical analysis of a business model or product’s chance of success in a given market. Companies may look to such analysts if they are considering a merger or acquisition, or of launching a new product.
Companies may also be compelled to engage in market research if their performance has been slipping relative to their standards or that of a peer group. Individuals who participate in studies to gather this information are usually compensated in some way for their time.
Market research is a term that can sometimes be used synonymously with marketing research. Companies often have to do market research to identify or find out more about their target market.
A Pivot Point is calculated by taking the average of the high, low, and close from a previous period in technical analysis for trading
The Simple Moving Average (SMA) is a line which plots the average closing prices of a security or index over a set number of days for trading
Mutual funds come in many varieties, but here are some basics to keep in mind to help you find your way
he factor is a number, and you divide the balance of your IRA or 401(k) by that number to reveal the amount that will satisfy your RMD obligation.
The Chicago Mercantile Exchange, now known as the CME group, is the largest derivatives exchange in the world
Markets are said to experience cycles of various length and magnitude. Some stocks are known as cyclical stocks...
Traders often look for 'harmony' in the movements of the On-Balance Volume (OBV) and a security's price
The Cup-and-Handle pattern is formed when a stock price initially declines and then rises to form a “U”like shape
The Symmetrical Triangle Bottom pattern forms when a currency pair price fails to retest a high or a low and forms two trends
Explore five essential habits for successful investing - research, discipline, self-reflection, correction, and iteration.