CL
Price
$91.60
Change
+$0.85 (+0.94%)
Updated
Jul 27, 01:35 PM (EDT)
Capitalization
72.62B
4 days until earnings call
Intraday BUY SELL Signals
PG
Price
$149.47
Change
+$2.05 (+1.39%)
Updated
Jul 27, 12:40 PM (EDT)
Capitalization
343.26B
2 days until earnings call
Intraday BUY SELL Signals
UL
Price
$60.94
Change
+$0.73 (+1.21%)
Updated
Jul 24 closing price
Capitalization
131.15B
Intraday BUY SELL Signals
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CL or PG or UL

CL vs PG vs UL Comparison Chart in %
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Jul 27, 2026

Which Stock Would AI Choose? Colgate-Palmolive (CL) vs. Procter & Gamble (PG) vs. Unilever (UL) Stock Comparison

Key Takeaways

  • CL, PG, and UL represent leading consumer staples companies with defensive business models focused on essential household and personal care products.
  • In recent market activity, all three stocks have demonstrated relative resilience compared to broader market volatility, supported by consistent demand and pricing power.
  • PG maintains the broadest brand portfolio and largest market capitalization among the group, offering diversified exposure across multiple categories.
  • CL shows concentrated strength in oral and personal care segments, with performance influenced by emerging market dynamics and innovation in core products.
  • UL benefits from global diversification, particularly in Europe and Asia, though it faces varying regional growth rates and currency considerations.
  • Relative performance highlights trade-offs in scale, geographic reach, and category focus, with sentiment remaining stable amid sector-wide emphasis on cost efficiency and sustainability initiatives.

Introduction

Colgate-Palmolive (CL), Procter & Gamble (PG), and Unilever (UL) are established leaders in the consumer staples sector, providing essential products that tend to maintain demand across economic cycles. This comparison examines their business profiles, recent performance trends, and market positioning to assist investors and traders evaluating defensive equity exposure. The analysis is particularly relevant for those seeking stable dividend payers or sector rotation opportunities within a diversified portfolio, focusing on observable factors such as operational scale, geographic mix, and resilience in the current environment.

CL Overview and Recent Performance

Colgate-Palmolive operates primarily in oral care, personal care, and pet nutrition, with flagship brands driving steady revenue from everyday consumer needs. In recent weeks, the stock has reflected measured price behavior amid sector stability, supported by ongoing product innovation and expansion in key international markets. Sentiment has remained constructive due to consistent volume trends and effective cost management, though exposure to emerging economies introduces some sensitivity to local economic conditions and currency movements. Overall positioning emphasizes efficiency in core categories without major disruptive events in the recent period.

PG Overview and Recent Performance

Procter & Gamble holds a diversified portfolio spanning beauty, grooming, health care, fabric care, and baby care, supported by well-known global brands. Recent market activity has shown steady performance aligned with defensive sector characteristics, bolstered by pricing discipline and operational improvements. Investor sentiment reflects appreciation for the company’s scale and broad category coverage, which provide buffers against isolated category weakness. The stock has maintained relative stability, with developments centered on sustained demand and strategic brand investments rather than abrupt shifts.

UL Overview and Recent Performance

Unilever delivers a wide range of personal care, home care, and foods products across numerous international markets, with particular strength outside North America. In recent market activity, the shares have exhibited performance consistent with global staples peers, influenced by regional growth variations and ongoing portfolio optimization efforts. Sentiment has been shaped by steady underlying demand and sustainability-focused initiatives, tempered by exposure to multiple currencies and differing economic environments. The company’s positioning underscores adaptability across diverse geographies without notable single-market dominance in the recent period.

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Head-to-Head Comparison

Across business models, PG offers the widest category diversification, while CL maintains deeper specialization in oral and personal care, and UL emphasizes broader international reach with notable European and Asian exposure. Growth drivers differ in emphasis: PG benefits from scale in mature markets, CL from targeted innovation, and UL from emerging-market opportunities alongside developed-market stability. Recent momentum has been broadly comparable within the defensive staples group, though geographic and category mixes create distinct risk factors—currency and regional economic sensitivity for UL, category concentration for CL, and overall scale advantages for PG. Valuation sensitivity appears moderate across all three, with market sentiment favoring established brands and operational resilience over aggressive growth expectations.

Tickeron AI Verdict

Based on observable factors such as trend consistency, sector stability, and relative positioning in recent market activity, Tickeron’s AI models would likely assign a modest probabilistic preference to PG for its broader diversification and established scale, which may support steadier performance characteristics. CL and UL remain competitive alternatives depending on investor focus on specialized categories or global exposure. This assessment reflects current data patterns rather than definitive forecasts.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

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COMPARISON
Comparison
Jul 27, 2026
Stock price -- (CL: $90.75PG: $147.41UL: $60.94)
Brand notoriety: CL and PG are notable and UL is not notable
The three companies represent the Household/Personal Care industry
Current volume relative to the 65-day Moving Average: CL: 64%, PG: 78%, UL: 56%
Market capitalization -- CL: $72.62B, PG: $343.26B, UL: $131.15B
$CL is valued at $72.62B, while PG has a market capitalization of $343.26B, and UL's market capitalization is $131.15B. The market cap for tickers in this @Household/Personal Care ranges from $343.26B to $0. The average market capitalization across the @Household/Personal Care industry is $22.72B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

CL’s FA Score shows that 2 FA rating(s) are green whilePG’s FA Score has 2 green FA rating(s), and UL’s FA Score reflects 2 green FA rating(s).

  • CL’s FA Score: 2 green, 3 red.
  • PG’s FA Score: 2 green, 3 red.
  • UL’s FA Score: 2 green, 3 red.
According to our system of comparison, CL is a better buy in the long-term than PG, which in turn is a better option than UL.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

CL’s TA Score shows that 3 TA indicator(s) are bullish while PG’s TA Score has 4 bullish TA indicator(s), and UL’s TA Score reflects 4 bullish TA indicator(s).

  • CL’s TA Score: 3 bullish, 5 bearish.
  • PG’s TA Score: 4 bullish, 3 bearish.
  • UL’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, PG and UL are a better buy in the short-term than CL.

Price Growth

CL (@Household/Personal Care) experienced а -1.84% price change this week, while PG (@Household/Personal Care) price change was -0.98% , and UL (@Household/Personal Care) price fluctuated -2.32% for the same time period.

The average weekly price growth across all stocks in the @Household/Personal Care industry was -0.65%. For the same industry, the average monthly price growth was +1.86%, and the average quarterly price growth was -8.32%.

Reported Earning Dates

CL is expected to report earnings on Jul 31, 2026.

PG is expected to report earnings on Jul 29, 2026.

Industries' Descriptions

@Household/Personal Care (-0.65% weekly)

Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.

SUMMARIES
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FUNDAMENTALS
Fundamentals
PG($343B) has a higher market cap than UL($131B) and CL($72.6B). CL has higher P/E ratio than PG and UL: CL (35.17) vs PG (21.55) and UL (20.62). CL YTD gains are higher at: 16.932 vs. PG (5.150) and UL (-5.208). PG has higher annual earnings (EBITDA): 24.9B vs. UL (11.1B) and CL (3.9B). CL has less debt than PG and UL: CL (7.97B) vs PG (37B) and UL (). PG has higher revenues than UL and CL: PG (86.7B) vs UL (50.5B) and CL (20.8B).
CLPGUL
Capitalization72.6B343B131B
EBITDA3.9B24.9B11.1B
Gain YTD16.9325.150-5.208
P/E Ratio35.1721.5520.62
Revenue20.8B86.7B50.5B
Total CashN/AN/AN/A
Total Debt7.97B37BN/A
FUNDAMENTALS RATINGS
CL vs PG vs UL: Fundamental Ratings
CL
PG
UL
OUTLOOK RATING
1..100
806969
VALUATION
overvalued / fair valued / undervalued
1..100
94
Overvalued
28
Undervalued
29
Undervalued
PROFIT vs RISK RATING
1..100
655685
SMR RATING
1..100
43229
PRICE GROWTH RATING
1..100
495756
P/E GROWTH RATING
1..100
236659
SEASONALITY SCORE
1..100
5050n/a

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

PG's Valuation (28) in the Household Or Personal Care industry is in the same range as UL (29) and is significantly better than the same rating for CL (94). This means that PG's stock grew similarly to UL’s and significantly faster than CL’s over the last 12 months.

PG's Profit vs Risk Rating (56) in the Household Or Personal Care industry is in the same range as CL (65) and is in the same range as UL (85). This means that PG's stock grew similarly to CL’s and similarly to UL’s over the last 12 months.

CL's SMR Rating (4) in the Household Or Personal Care industry is in the same range as UL (29) and is in the same range as PG (32). This means that CL's stock grew similarly to UL’s and similarly to PG’s over the last 12 months.

CL's Price Growth Rating (49) in the Household Or Personal Care industry is in the same range as UL (56) and is in the same range as PG (57). This means that CL's stock grew similarly to UL’s and similarly to PG’s over the last 12 months.

CL's P/E Growth Rating (23) in the Household Or Personal Care industry is somewhat better than the same rating for UL (59) and is somewhat better than the same rating for PG (66). This means that CL's stock grew somewhat faster than UL’s and somewhat faster than PG’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
CLPGUL
RSI
ODDS (%)
Bearish Trend 4 days ago
34%
N/A
Bearish Trend 4 days ago
45%
Stochastic
ODDS (%)
Bullish Trend 4 days ago
50%
Bearish Trend 4 days ago
54%
Bullish Trend 4 days ago
32%
Momentum
ODDS (%)
Bearish Trend 4 days ago
41%
Bullish Trend 4 days ago
43%
Bearish Trend 4 days ago
41%
MACD
ODDS (%)
Bearish Trend 4 days ago
41%
Bearish Trend 4 days ago
52%
Bearish Trend 4 days ago
40%
TrendWeek
ODDS (%)
Bearish Trend 4 days ago
44%
Bearish Trend 4 days ago
44%
Bearish Trend 4 days ago
44%
TrendMonth
ODDS (%)
Bearish Trend 4 days ago
44%
Bearish Trend 4 days ago
41%
Bullish Trend 4 days ago
42%
Advances
ODDS (%)
Bullish Trend 12 days ago
45%
Bullish Trend 12 days ago
44%
Bullish Trend 12 days ago
44%
Declines
ODDS (%)
Bearish Trend 7 days ago
44%
Bearish Trend 7 days ago
43%
Bearish Trend 7 days ago
42%
BollingerBands
ODDS (%)
Bearish Trend 4 days ago
36%
N/A
Bearish Trend 4 days ago
44%
Aroon
ODDS (%)
Bullish Trend 4 days ago
47%
Bullish Trend 4 days ago
23%
Bullish Trend 4 days ago
26%
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CL
Daily Signal:
Gain/Loss:
PG
Daily Signal:
Gain/Loss:
UL
Daily Signal:
Gain/Loss:
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CL and

Correlation & Price change

A.I.dvisor indicates that over the last year, CL has been closely correlated with PG. These tickers have moved in lockstep 77% of the time. This A.I.-generated data suggests there is a high statistical probability that if CL jumps, then PG could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To CL
1D Price
Change %
CL100%
+0.74%
PG - CL
77%
Closely correlated
+1.05%
CHD - CL
71%
Closely correlated
+1.51%
UL - CL
63%
Loosely correlated
+1.21%
KMB - CL
57%
Loosely correlated
+2.23%
CLX - CL
52%
Loosely correlated
+1.87%
More

UL and

Correlation & Price change

A.I.dvisor indicates that over the last year, UL has been closely correlated with PG. These tickers have moved in lockstep 68% of the time. This A.I.-generated data suggests there is a high statistical probability that if UL jumps, then PG could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To UL
1D Price
Change %
UL100%
+1.21%
PG - UL
68%
Closely correlated
+1.05%
CL - UL
63%
Loosely correlated
+0.74%
CHD - UL
48%
Loosely correlated
+1.51%
CLX - UL
46%
Loosely correlated
+1.87%
KMB - UL
44%
Loosely correlated
+2.23%
More