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CL or PG or UL
Which Stock Would AI Choose? Colgate-Palmolive (CL) vs. Procter & Gamble (PG) vs. Unilever (UL) Stock Comparison
Key Takeaways
- CL, PG, and UL represent leading consumer staples companies with defensive business models focused on essential household and personal care products.
- In recent market activity, all three stocks have demonstrated relative resilience compared to broader market volatility, supported by consistent demand and pricing power.
- PG maintains the broadest brand portfolio and largest market capitalization among the group, offering diversified exposure across multiple categories.
- CL shows concentrated strength in oral and personal care segments, with performance influenced by emerging market dynamics and innovation in core products.
- UL benefits from global diversification, particularly in Europe and Asia, though it faces varying regional growth rates and currency considerations.
- Relative performance highlights trade-offs in scale, geographic reach, and category focus, with sentiment remaining stable amid sector-wide emphasis on cost efficiency and sustainability initiatives.
Introduction
Colgate-Palmolive (CL), Procter & Gamble (PG), and Unilever (UL) are established leaders in the consumer staples sector, providing essential products that tend to maintain demand across economic cycles. This comparison examines their business profiles, recent performance trends, and market positioning to assist investors and traders evaluating defensive equity exposure. The analysis is particularly relevant for those seeking stable dividend payers or sector rotation opportunities within a diversified portfolio, focusing on observable factors such as operational scale, geographic mix, and resilience in the current environment.
CL Overview and Recent Performance
Colgate-Palmolive operates primarily in oral care, personal care, and pet nutrition, with flagship brands driving steady revenue from everyday consumer needs. In recent weeks, the stock has reflected measured price behavior amid sector stability, supported by ongoing product innovation and expansion in key international markets. Sentiment has remained constructive due to consistent volume trends and effective cost management, though exposure to emerging economies introduces some sensitivity to local economic conditions and currency movements. Overall positioning emphasizes efficiency in core categories without major disruptive events in the recent period.
PG Overview and Recent Performance
Procter & Gamble holds a diversified portfolio spanning beauty, grooming, health care, fabric care, and baby care, supported by well-known global brands. Recent market activity has shown steady performance aligned with defensive sector characteristics, bolstered by pricing discipline and operational improvements. Investor sentiment reflects appreciation for the company’s scale and broad category coverage, which provide buffers against isolated category weakness. The stock has maintained relative stability, with developments centered on sustained demand and strategic brand investments rather than abrupt shifts.
UL Overview and Recent Performance
Unilever delivers a wide range of personal care, home care, and foods products across numerous international markets, with particular strength outside North America. In recent market activity, the shares have exhibited performance consistent with global staples peers, influenced by regional growth variations and ongoing portfolio optimization efforts. Sentiment has been shaped by steady underlying demand and sustainability-focused initiatives, tempered by exposure to multiple currencies and differing economic environments. The company’s positioning underscores adaptability across diverse geographies without notable single-market dominance in the recent period.
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Head-to-Head Comparison
Across business models, PG offers the widest category diversification, while CL maintains deeper specialization in oral and personal care, and UL emphasizes broader international reach with notable European and Asian exposure. Growth drivers differ in emphasis: PG benefits from scale in mature markets, CL from targeted innovation, and UL from emerging-market opportunities alongside developed-market stability. Recent momentum has been broadly comparable within the defensive staples group, though geographic and category mixes create distinct risk factors—currency and regional economic sensitivity for UL, category concentration for CL, and overall scale advantages for PG. Valuation sensitivity appears moderate across all three, with market sentiment favoring established brands and operational resilience over aggressive growth expectations.
Tickeron AI Verdict
Based on observable factors such as trend consistency, sector stability, and relative positioning in recent market activity, Tickeron’s AI models would likely assign a modest probabilistic preference to PG for its broader diversification and established scale, which may support steadier performance characteristics. CL and UL remain competitive alternatives depending on investor focus on specialized categories or global exposure. This assessment reflects current data patterns rather than definitive forecasts.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CL’s FA Score shows that 2 FA rating(s) are green whilePG’s FA Score has 2 green FA rating(s), and UL’s FA Score reflects 2 green FA rating(s).
- CL’s FA Score: 2 green, 3 red.
- PG’s FA Score: 2 green, 3 red.
- UL’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CL’s TA Score shows that 3 TA indicator(s) are bullish while PG’s TA Score has 4 bullish TA indicator(s), and UL’s TA Score reflects 4 bullish TA indicator(s).
- CL’s TA Score: 3 bullish, 5 bearish.
- PG’s TA Score: 4 bullish, 3 bearish.
- UL’s TA Score: 4 bullish, 5 bearish.
Price Growth
CL (@Household/Personal Care) experienced а -1.84% price change this week, while PG (@Household/Personal Care) price change was -0.98% , and UL (@Household/Personal Care) price fluctuated -2.32% for the same time period.
The average weekly price growth across all stocks in the @Household/Personal Care industry was -0.65%. For the same industry, the average monthly price growth was +1.86%, and the average quarterly price growth was -8.32%.
Reported Earning Dates
CL is expected to report earnings on Jul 31, 2026.
PG is expected to report earnings on Jul 29, 2026.
Industries' Descriptions
@Household/Personal Care (-0.65% weekly)Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
| CL | PG | UL | |
| Capitalization | 72.6B | 343B | 131B |
| EBITDA | 3.9B | 24.9B | 11.1B |
| Gain YTD | 16.932 | 5.150 | -5.208 |
| P/E Ratio | 35.17 | 21.55 | 20.62 |
| Revenue | 20.8B | 86.7B | 50.5B |
| Total Cash | N/A | N/A | N/A |
| Total Debt | 7.97B | 37B | N/A |
CL | PG | UL | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 80 | 69 | 69 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 94 Overvalued | 28 Undervalued | 29 Undervalued | |
PROFIT vs RISK RATING 1..100 | 65 | 56 | 85 | |
SMR RATING 1..100 | 4 | 32 | 29 | |
PRICE GROWTH RATING 1..100 | 49 | 57 | 56 | |
P/E GROWTH RATING 1..100 | 23 | 66 | 59 | |
SEASONALITY SCORE 1..100 | 50 | 50 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
PG's Valuation (28) in the Household Or Personal Care industry is in the same range as UL (29) and is significantly better than the same rating for CL (94). This means that PG's stock grew similarly to UL’s and significantly faster than CL’s over the last 12 months.
PG's Profit vs Risk Rating (56) in the Household Or Personal Care industry is in the same range as CL (65) and is in the same range as UL (85). This means that PG's stock grew similarly to CL’s and similarly to UL’s over the last 12 months.
CL's SMR Rating (4) in the Household Or Personal Care industry is in the same range as UL (29) and is in the same range as PG (32). This means that CL's stock grew similarly to UL’s and similarly to PG’s over the last 12 months.
CL's Price Growth Rating (49) in the Household Or Personal Care industry is in the same range as UL (56) and is in the same range as PG (57). This means that CL's stock grew similarly to UL’s and similarly to PG’s over the last 12 months.
CL's P/E Growth Rating (23) in the Household Or Personal Care industry is somewhat better than the same rating for UL (59) and is somewhat better than the same rating for PG (66). This means that CL's stock grew somewhat faster than UL’s and somewhat faster than PG’s over the last 12 months.
| CL | PG | UL | |
|---|---|---|---|
| RSI ODDS (%) | 4 days ago 34% | N/A | 4 days ago 45% |
| Stochastic ODDS (%) | 4 days ago 50% | 4 days ago 54% | 4 days ago 32% |
| Momentum ODDS (%) | 4 days ago 41% | 4 days ago 43% | 4 days ago 41% |
| MACD ODDS (%) | 4 days ago 41% | 4 days ago 52% | 4 days ago 40% |
| TrendWeek ODDS (%) | 4 days ago 44% | 4 days ago 44% | 4 days ago 44% |
| TrendMonth ODDS (%) | 4 days ago 44% | 4 days ago 41% | 4 days ago 42% |
| Advances ODDS (%) | 12 days ago 45% | 12 days ago 44% | 12 days ago 44% |
| Declines ODDS (%) | 7 days ago 44% | 7 days ago 43% | 7 days ago 42% |
| BollingerBands ODDS (%) | 4 days ago 36% | N/A | 4 days ago 44% |
| Aroon ODDS (%) | 4 days ago 47% | 4 days ago 23% | 4 days ago 26% |
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|---|---|---|---|
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CL and
Correlation & Price change
A.I.dvisor indicates that over the last year, CL has been closely correlated with PG. These tickers have moved in lockstep 77% of the time. This A.I.-generated data suggests there is a high statistical probability that if CL jumps, then PG could also see price increases.
UL and
Correlation & Price change
A.I.dvisor indicates that over the last year, UL has been closely correlated with PG. These tickers have moved in lockstep 68% of the time. This A.I.-generated data suggests there is a high statistical probability that if UL jumps, then PG could also see price increases.