Cyber Monday might emerge as the biggest online shopping day in the U.S. The term refers to the Monday following the Thanksgiving Holiday, and focuses on digital sales.
According to Adobe Analytics, U.S. online retail could expect sales of $7.8 billion this Monday – a +17% climb from the previous year. Black Friday generated $6.22 billion in estimated online sales and Thanksgiving raked in around $3.3 billion in sales this year (as reported by The Street). Adobe also estimates that total online sales will reach $124.1 billion this holiday season (as reported by The Street).
The projections should augur well not just for current e-commerce leaders like Amazon, but also for potentially those like Lowe’s who have been struggling for a while. Sears has already filed for bankruptcy, but probably hoping to get through the holiday season. With consumers apparently high on holiday shopping, retailers might be able to milk the sentiment towards boosting their revenues and probably profit margins too, especially on their digital platforms.